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Predicting short message service (SMS) usage among university students using the technology acceptance model (TAM)
Published 2006“…Furthermore, it was found that the impact of perceived ease of use on usage is partially mediated by perceived usefulness.Perceived usefulness was more influential in predicting usage as compared to ease of use.Thus it can be concluded that the use of SMS is influenced to a larger extent by the utility of the service and to a lesser extent the ease of use of the service.…”
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Technology Usage Among Construction Students The Moderating Role Of Gender
Published 2008“…Results showed that perceived ease of use (β = 0.309, p < 0.01) was positively related to PC usage. …”
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3
The effect of self-efficacy on Internet usage in the organization
Published 2003“…It is also interesting to note that ease of use was not significant in determining Internet usage whereas perceived usefulness was, thus indicating the utility is much more important than ease of use. …”
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Determinants of intention to use an online bill payment system among MBA students
Published 2008“…This study investigates and examines the intention to use an online bill payment among part time MBA students in Universiti Sains Malaysia (USM), Penang.A research framework based on the extended Technology Acceptance Model (TAM2) and Social Cognitive Theory is developed and modified in order to identify factors that would determine and influence the intention to use an online bill payment system.A survey involving a total of 120 university part time MBA students was conducted.The results reveal that perceived ease of use and perceived usefulness are the significant drivers of intention to use the online bill payment system.Subjective norm, image, result demonstrability and perceived ease of use were also found to be the key determinants of perceived usefulness whereas perceived risk was found to be negatively related to usefulness.This is very important as many researchers have shown that perceived usefulness is the most crucial factor in the decision to adopt and continue using a given technology.Computer self-efficacy plays a significant role in influencing the perceived ease of use of the online bill payment system.…”
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Technology acceptance among micro-entrepreneurs in marginalized social strata: The case of social innovation in Bangladesh
Published 2017“…Firstly, the study aims to examine the influence of Technology Readiness Index (TRI) 2.0′s four indicators (optimism, innovativeness, discomfort and insecurity) on bKash entrepreneurs' perceived ease of use (PEOU) and perceived usefulness (PU) of bKash technology.Secondly, it aims to investigate the effect of ‘bKash’ entrepreneurs' PEOU and PU on their well-being.A total of 360 usable data were collected from the bKash agents in Bangladesh.We employed SEM-PLS3.0 for data analysis.The results indicate that optimism and innovativeness strongly drive perceived ease of use and perceived usefulness.Subjective well-being was found to be strongly predicted by perceived ease of use and perceived usefulness.The study indicates that poor people are somewhat ready to use and accept technology that leads to a sense of well-being.Bringing together the concept of subjective well-being with TRI and Technology Acceptance Model (TAM) is this paper's contribution to the knowledge domain.…”
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Intention to personal computing among secondary school teachers in Malaysia: A case shaped by the technology acceptance model
Published 2004“…This suggests that PC has to be continually perceived as useful to be used in the long run, while its ease of use is important in promoting initial usage. …”
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Conference or Workshop Item -
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Investigating the use of learning management system (LMS) for distance education in Malaysia: A mixed-method approach
Published 2021“…Concurrently, indicating perceived ease of use and perceived resources as a determiner for the attitude which predicts actual use. …”
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Role Of Organizational Context On Digital Librarys Success Factor.
Published 2006“…Organizational context was examined on postgraduate students on their perception on ease of use and the impact in relation to digital library.…”
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Monograph -
9
Social media as a tool to help select tourism destinations: the case of Malaysia
Published 2017“…The findings revealed that perceived usefulness, perceived ease of use, perceived risk, and electronic word-of-mouth (e-WOM) directly influenced the attitude and has an indirect effect on intention with the presence of attitude. …”
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Does usability matter? An analysis of the impact of usability on technology acceptance in ERP settings
Published 2016“…The survey findings empirically confirmed that interface usability has a significant impact on users' perceptions of usefulness and ease of use which ultimately affects attitudes and intention to use the ERP software. …”
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