Communicating Health to Young Adults Using Social Media: How, Where, and When? by Clare F. Dix, Linda Brennan, Tracy A. McCaffrey, Mike Reid, Annika Molenaar, Amy Barklamb, Shinyi Chin, Helen Truby

“…The Lifestyle Mavens and Health-Conscious groups were more likely to actively seek out health information on social media (<i>p</i> < 0.05). …”
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Beyond Body Weight: Design and Validation of Psycho-Behavioural Living and Eating for Health Segments (LEHS) Profiles for Social Marketing by Linda Brennan, Shinyi Chin, Annika Molenaar, Amy M. Barklamb, Megan SC Lim, Mike Reid, Helen Truby, Eva L. Jenkins, Tracy A. McCaffrey

“…These profiles are: Lifestyle Mavens (15.4%), Aspirational Healthy Eaters (27.5%), Balanced-all Rounders (21.4%), Health Conscious (21.1%), Contemplating Another Day (11.2%), and Blissfully Unconcerned (3.4%). …”
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Nutrition Meets Social Marketing: Targeting Health Promotion Campaigns to Young Adults Using the Living and Eating for Health Segments by Clare F. Dix, Linda Brennan, Mike Reid, Tracy A. McCaffrey, Annika Molenaar, Amy Barklamb, Shinyi Chin, Helen Truby

“…This paper defines the psycho-behavioural characteristics of six distinct market segments: Lifestyle Mavens, Aspirational Healthy Eaters, Balanced-all Rounders, the Health Conscious, those Contemplating Another Day, and the Blissfully Unconcerned. …”
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