Showing 1 - 14 results of 14 for search 'Cambridge : MIT,', query time: 0.06s Refine Results
  1. 1
    Clusters of consumer interests and spheres of influence of opinion leaders

    Clusters of consumer interests and spheres of influence of opinion leaders by Montgomery, David Bruce., Silk, Alvin J.

    Published 2009
    “…Cambridge, M.I.T…”
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    Working Paper
  2. 2
    Distributed lag models of response to a communications mix

    Distributed lag models of response to a communications mix by Montgomery, David Bruce., Silk, Alvin J.

    Published 2009
    “…Cambridge, M.I.T…”
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    Working Paper
  3. 3
    Effect of advertisement size on the relationship between product usage and advertising exposure,

    Effect of advertisement size on the relationship between product usage and advertising exposure, by Silk, Alvin J., Geiger, Frank P.

    Published 2009
    “…[Cambridge, M.I.T.]…”
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    Working Paper
  4. 4
    The influence of advertising's affective qualities on consumer response

    The influence of advertising's affective qualities on consumer response by Silk, Alvin J., Vavra, Terry G.

    Published 2009
    “…[Cambridge, M.I.T.]…”
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    Working Paper
  5. 5
    A multiple-product sales force allocation model,

    A multiple-product sales force allocation model, by Montgomery, David Bruce., Silk, Alvin J., Zaragoza, Carlos E.

    Published 2009
    “…[Cambridge, M.I.T.]…”
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    Working Paper
  6. 6
    Notes on the application of attitude measurement and scaling techniques in marketing research

    Notes on the application of attitude measurement and scaling techniques in marketing research by Silk, Alvin J.

    Published 2009
    “…Cambridge, M.I.T…”
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    Working Paper
  7. 7
    Patterns of overlap in opinion leadership and interest for selected categories of purchasing activity

    Patterns of overlap in opinion leadership and interest for selected categories of purchasing activity by Montgomery, David Bruce., Silk, Alvin J.

    Published 2009
    “…Cambridge, M.I.T…”
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    Working Paper
  8. 8
    Response set and the measurement of self-designated opinion leadership

    Response set and the measurement of self-designated opinion leadership by Silk, Alvin J.

    Published 2009
    “…Cambridge, M.I.T…”
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    Working Paper
  9. 9
    Estimating the dynamic effects of marketing communications expenditures

    Estimating the dynamic effects of marketing communications expenditures by Montgomery, David Bruce., Silk, Alvin J.

    Published 2009
    “…[Cambridge, Mass., M.I.T.]…”
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    Working Paper
  10. 10
    Small group theory and marketing research,

    Small group theory and marketing research, by Davis, Harry L., Silk, Alvin J.

    Published 2009
    “…[Cambridge, Mass., M.I.T.]…”
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    Working Paper
  11. 11
    The use of preference and perception measures in new product development: an exposition and review.

    The use of preference and perception measures in new product development: an exposition and review. by Silk, Alvin J.

    Published 2009
    “…[Cambridge, Mass., M.I.T…”
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    Working Paper
  12. 12
    A note on testing for constant reliability in repeated measurement studies

    A note on testing for constant reliability in repeated measurement studies by Silk, Alvin J.

    Published 2009
    “…Cambridge, Mass. : Alfred P. Sloan School of Management, M.I.T…”
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    Working Paper
  13. 13
    Structure of repeat buying for new packaged goods

    Structure of repeat buying for new packaged goods by Kalwani, Manohar U., Silk, Alvin J.

    Published 2009
    “…Cambridge, Mass. : Alfred P. Sloan School of Management, M.I.T…”
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    Working Paper
  14. 14
    Test-retest correlations and the reliability of copy testing

    Test-retest correlations and the reliability of copy testing by Silk, Alvin J.

    Published 2009
    “…Cambridge, Mass. : M.I.T. Alfred P. Sloan School of Management…”
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    Working Paper

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