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Product Design Management and Global Competition
Published 2015-06-01“…A global firm's success is conditioned by its ability to manage the system of corporate intangible assets (corporate culture, corporate identity and information system), and product intangible assets (product design, brand equity and pre/after-sales services). …”
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Product Design Management and Global Competition
Published 2015-06-01“…A global firm's success is conditioned by its ability to manage the system of corporate intangible assets (corporate culture, corporate identity and information system), and product intangible assets (product design, brand equity and pre/after-sales services). …”
Get full text
Article -
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Planned Obsolescence, Total Quality, Zero Defects and Global Competition
Published 2018-12-01“…A global firm's success is conditioned by its ability to manage the system of intangible corporate assets (corporate culture, corporate identity, and information system) and intangible product assets (product design, brand equity and pre/after-sales services). …”
Get full text
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