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Impact of Brand Orientation, Internal Marketing and Job Satisfaction on the Internal Brand Equity: The Case of Iranian's Food and Pharmaceutical Companies
Published 2012-04-01“…This study provides insights into how job satisfaction, internal marketing and brand orientation shape employees internal brand equity. …”
Get full text
Article -
4
Impact of Brand Orientation, Internal Marketing and Job Satisfaction on the Internal Brand Equity: The Case of Iranian's Food and Pharmaceutical Companies
Published 2012-04-01“…This study provides insights into how job satisfaction, internal marketing and brand orientation shape employees internal brand equity. …”
Get full text
Article -
5
Impact of Brand Orientation, Internal Marketing and Job Satisfaction on the Internal Brand Equity: The Case of Iranian's Food and Pharmaceutical Companies
Published 2012-04-01“…This study provides insights into how job satisfaction, internal marketing and brand orientation shape employees internal brand equity. …”
Get full text
Article