Identifying Customer Needs from User-Generated Content by Timoshenko, Artem, Hauser, John R

“…Firms traditionally rely on interviews and focus groups to identify customer needs for marketing strategy and product development. User-generated content (UGC) is a promising alternative source for identifying customer needs. …”
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Identifying Customer Needs from User-Generated Content by Timoshenko, Artem, Hauser, John R

“…Firms traditionally rely on interviews and focus groups to identify customer needs for marketing strategy and product development. User-generated content (UGC) is a promising alternative source for identifying customer needs. …”
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Information Searching in the Residential Solar PV Market by Pless, Jacquelyn, Fell, Harrison, Sigrin, Ben

“…These preferences may be correlated with the consumption of other goods and services, and thus, if used to inform marketing strategies, our results could help reduce solar PV customer acquisition costs and accelerate technology diffusion. …”
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A marketing science perspective on recognition-based heuristics (and the fast-and-frugal paradigm) by Hauser, John R.

“…Marketing science seeks to prescribe better marketing strategies (advertising, product development, pricing, etc.). …”
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The Sound of Silence: Observational Learning in the Us Kidney Market. by Zhang, Juanjuan

“…In particular, we show that observational learning and information sharing shape consumer choices in markedly different ways. Optimal marketing strategies should take into account how consumers learn from others.…”
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Tie Strength, Embeddedness, and Social Influence: A Large-Scale Networked Experiment by Walker, Dylan, Aral, Sinan Kayhan

“…The methods and results could enable more effective marketing strategies and social policy built around a new understanding of how social structure and peer influence spread behaviors in society.…”
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Promotion of Prescription Drugs to Consumers and Providers, 2001–2010 by Kornfield, Rachel, Donohue, Julie M., Berndt, Ernst R., Alexander, G. Caleb

“…Background: Pharmaceutical firms heavily promote their products and may have changed marketing strategies in response to reductions in new product approvals, restrictions on some forms of promotion, and the expanding role of biologic therapies. …”
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