Explaining visual shape–taste crossmodal correspondences by Spence, C

“…However, more often, there may be a metaphorical attempt to translate the temporal qualities of taste sensations into a spatial analogue. …”

Crossmodal correspondences between odors and contingent features: odors, musical notes, and geometrical shapes. by Deroy, O, Crisinel, A, Spence, C

“…If certain odors might indeed have been encountered while listening to certain pieces of music or seeing certain geometrical shapes, these encounters are very unlikely to have been statistically more relevant than others; for this reason, associative learning from regular exposure is ruled out, and thus alternative explanations in terms of metaphorical mappings are usually defended. Here we argue that these associations are not primarily conceptual or linguistic, but are grounded in structural perceptual or neurological determinants. …”

Assessing the appropriateness of 'synaesthetic' messaging on crisps packaging by Crisinel, A, Spence, C

“…The use of synaesthetic metaphors or imagery in product advertisements and packaging has increased in popularity in recent years. …”

Multisensory experiential wine marketing by Spence, C

“…The pairing of wine with music goes back a long way, starting out with commentators at first merely just using musical metaphors in order to describe the wines they were writing about. …”

The imitation game – exploring the double-grip analysis for creating analog wines by Crichton-Fock, APF, Spence, C

“…The basis of communication with this method is via the use of analogies, metaphors, and practical examples that emerge during the analysis and the dialogue. …”

Crossmodal harmony: looking for the meaning of harmony beyond hearing by Spence, C, Di Stefano, N

“…Furthermore, we address the question of whether the term's use outside of a strictly unimodal auditory context should be considered literally or merely metaphorically (i.e., as a shorthand to describe those combinations of sensory stimuli that, for whatever reason, appear to go well together, and hence which can be processed especially fluently).…”

Wine and music (I): on the crossmodal matching of wine and music by Spence, C, Wang, Q

“…For years now, wine writers have been tempted to describe certain wines in terms of musical metaphors and analogies. Until recently, however, it has never been altogether clear how widely shared, and hence meaningful, such surprising cross-sensory connections really were. …”

Sensory translation between audition and vision by Spence, C, Di Stefano, N

“…(3) Is the term 'translation' in the context of cross-sensory mappings used metaphorically or literally? Given the general mechanisms and concepts discussed throughout the review, the answers we come to regarding the nature of audio-visual translation are likely to apply to the translation between other perhaps less-frequently studied modality pairings as well.…”

Enhancing the design of wine labels. by Crichton-Fock, A, Spence, C, Mora, M, Pettersson, N

“…Research from the field performing multisensory studies, presents a counterpoint to prevailing communication paradigms, advocating for a heightened incorporation of metaphors, analogies, symbols, metonymies, and allegories. …”