HBR's 10 MUST READS : On Entrepreneurship and Startups / by Butler, Timothy, contributor, Sahlman, William A., contributor, Blank, Steve, contributor, Winarsky, Norman, contributor, Ignatius, Adi, contributor, Mulcahy, Diane, contributor, Ulukaya, Hamdi, contributor, Hagiu, Andrei, contributor, Rothman, Simon, contributor, Sullivan, Tim, contributor, Ruback, Richard S., contributor, Yudkoff, Royce, contributor, Wasserman, Noam, contributor

“…Leading experts and practitioners such as Clayton Christensen, Marc Andreessen, Steve Blank, and Reid Hoffman provide the insights and advice you need to: Build a business from the ground up Adopt lean startup practices like business model experimentation Be realistic about how prescient your business plan can truly be Focus on the most important part of your business: the people Connect powerfully with your audience of investors and customers - Understand where companies with the most impact are launching now…”