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    Sustainable Marketing Performance of Banks in the Digital Economy: The Role of Customer Relationship Management by Stephen Acheampong, Tetyana Pimonenko, Oleksii Lyulyov

    Published 2023-03-01
    “…The paper aims to analyse the scientific landscape of CRM and sustainable marketing performance in the digital economy. The authors resorted to the Scopus database to extract 1485 documents and filtered 248 for Scopus analysis and to determine the roles of CRM. …”
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