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Crisis Management in the Brazilian Franchising Sector During the Covid-19 Pandemic
Published 2022-03-01“…Escola Superior de Propaganda e Marketing - ESPM…”
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2
Take a Ride on Credibility: The Role of Brand Personality in Users’ Loyalty to Virtual Brands in the Sharing Economy
Published 2021-05-01“…Escola Superior de Propaganda e Marketing - ESPM…”
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