Analysis of funny YouTube videos on libraries. by Maung, Tun Tauk Phyo.

“…This study presented the analysis of funny YouTube videos about libraries, library staff and library users. …”
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An analysis of YouTube videos for teaching information literacy skills by Majid, Shaheen, Khine, Win Kay Kay, Oo, Ma Zar Chi, Lwin, Zin Mar

“…This paper also makes certain suggestions for using YouTube for imparting information literacy skills effectively.…”
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The (non)violent world of YouTube : content trends in web video by Weaver, Andrew J., Zelenkauskaite, Asta, Samson, Lelia

“…In this content analysis, we examined violence in Web-based entertainment. YouTube videos (N = 2,520) were collected in 3 different categories: most viewed, top rated, and random, with additional comparisons between amateur and professional content. …”
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Investigating the Use of YouTube as a Self-Directed Learning Platform by Lee, Chei Sian, Osop, Hamzah, Kelni, Gani, Goh, Dion Hoe-Lian

Subjects: “…YouTube…”
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Spokespersons for science: examining social media influencers' popularization of controversial technologies on YouTube by Looi, Jiemin, Ho, Shirley S.

“…Participants exposed to a SMI with high prototypicality perceived the YouTube video more favorably, displayed greater intention to share the YouTube video, and possessed greater attitude intensity toward nuclear energy development. …”
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Motivations to seek science videos on YouTube : free-choice learning in a connected society by Rosenthal, Sonny

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Nameless, voiceless, and helpless: visual framing of distant outgroups in online humanitarian appeals by Yeoh, Ryna, Kim, Nuri

“…The current study examines how distant outgroups are portrayed in humanitarian appeals on a popular social media platform, YouTube. Social media is a growing platform for humanitarian organisations to spread messages about crises, as they can reach a wide audience in a quick and costless manner. …”
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All news is not the same: divergent effects of news platforms on civic and political participation by Kim, Nuri, Duffy, Andrew, Tandoc, Edson C., Ling, Rich

“…This article examines different online news platforms—including legacy news organization website and news apps, instant messaging services (WhatsApp), Facebook, and YouTube—and observes that each contributes differently to civic engagement and political participation. …”
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Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty by Lou, Chen, Xie, Quan

“…For a low-product involvement brand (i.e., Nescafé), consumers’ derived entertainment and social value of branded content, as well as the functional value of its YouTube channel, jointly affect consumers’ experiential evaluation, which subsequently contributes to elevated brand loyalty.…”
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Does non-hard-sell content really work? Leveraging the value of branded content marketing in brand building by Lou, Chen, Xie, Quan, Feng, Yang, Kim, Wonkyung.

“…Purpose: This study aims to test the role of branded content marketing on YouTube in brand building and explicates the mechanism through which brand content influences brand loyalty and purchase intentions. …”
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Developing virtual social communities : lessons drawn from two Indian social communities by Pang, Natalie, Foo, Schubert, Vu, Samantha, Verma, Shweta

“…This paper presents two case studies of how the Bohra community and the East Indian community in Mumbai, India make use of social tools that include their own customized community online portals, Facebook and YouTube to create and manage social content for their respective communities. …”
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Fostering consumer engagement during an omnipresent victim crisis: understanding the role of values in pandemic-themed advertising by Lou, Chen, Zhou, Xuan, Huang, Irene Xun, Qiu, Chen, Yuan, Mingquan

“…In particular, we analyze a large corpus of 286 brand YouTube videos posted between the onset of the COVID-19 and the fall of 2020 through a combination of qualitative induction, coding, and big data analytics. …”
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