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Analysis of a client's marketing strategies for a product and designing a better one for client.
Published 2009“…Our paper proposes an Integrated Marketing Communication (IMC) campaign for the official agent for Lucasfilm Ltd in Asia, Wave International Licensing, to promote Stars Wars in Singapore. …”
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Final Year Project (FYP) -
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Fabric of a family : alternative families in Singapore.
Published 2013“…Although the government’s stance on family has not changed in decades, the rest of Singapore’s has. There are no official statistics but the occurrence of a ‘normal’ family as defined by the government has decreased in recent years. …”
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Final Year Project (FYP) -
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Social media-based civic engagement for dengue prevention in Sri Lanka
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Conference Paper -
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Vestigial pop : Hokkien popular music and the cultural fossilization of subalternity in Singapore
Published 2015“…Nevertheless, Hokkien popular music has persisted not only in the street festivals that were so characteristic of the colonial port city but also in local movies. A combination of official discouragement and changes in education levels and demography has diminished the significance of Hokkien music in the country. …”
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Journal Article -
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The long road to local library and information education in Singapore
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Journal Article -
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Breaking bad news with CONSOLE : toward a framework integrating medical protocols with crisis communication
Published 2020“…Data was obtained during the height of the crises (Vasterman, 2005) from official Twitter and Facebook pages of Malaysia Airlines, AirAsia and Asiana Airlines. …”
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Journal Article -
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Why do children in Singapore read? An exploratory study
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Journal Article -
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An exploratory study of game-based M-learning for software project management
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Journal Article -
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Investigating factors influencing non-use and abandonment of microblogging services
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Journal Article -
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Shutting down the mobile phone and the downfall of Nepalese society, economy and politics
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Journal Article -
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Nurses’ information use and literature searching skills for evidence based practices
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Journal Article -
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Knowledge dilemmas within organizations : resolutions from game theory
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Journal Article -
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Aids and the Muslim world : a challenge
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Journal Article -
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Tweeting the friendly skies: Investigating information exchange among Twitter users about airlines
Published 2013“…Malaysia Airlines, Jet Blue and Southwest – as well as 260 airline postings on their official Twitter accounts is undertaken. The types of postings were ascertained via content analysis. …”
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Journal Article -
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Knowledge exchanges in the global organization : learning from the genius of Al-Biruni
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Journal Article -
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Task-based navigation of a taxonomy interface to a digital repository
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