Public Service Advertisement : action for AIDS Singapore. by Saram, Michelle Alicia., Tan, Choon Wah.

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Emotional blackmail for dads : a qualitative analysis of father involvement public service announcements. by Lam, Yarn., Yong, Meredith Min.

“…Public Service Announcements (PSA) and Corporate Advertisements are essential mass communication tactics for most public communication campaigns. …”
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Doing good for others or self: a study of crowdsourced translation on digital labor platforms by Lee, Chei Sian, Yang, Yuhang, Low, Koon Yen, Chia, Hong Kit, Ma, Long

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Effective ways of promoting environmental conciousness among school children in Singapore by Josephine, Dawson Caroline

“…This dissertation is a project applying the principles and techniques of Public Service Advertising, Applied Communication Research and Multimedia Systems to promote environmental awareness among children in Singapore.…”
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The long road to local library and information education in Singapore by Luyt, Brendan

“…At first a part-time course of studies was developed by the Library Association of Singapore (LAS) and certified by the Public Service Commission, but criticism of this programme led to renewed calls for a library school in Singapore. …”
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Individual differences in brain responses : new opportunities for tailoring health communication campaigns by Huskey, Richard, Turner, Benjamin O., Weber, René

“…In this project we apply a multi-dimensional similarity-based individual differences analysis to explore which individual factors-including characteristics of messages and target audiences-drive patterns of brain activity to be more or less similar across individuals encountering the same anti-drug public service announcements (PSAs). We demonstrate that several ensembles of brain regions show response patterns that are driven by a variety of unique factors. …”
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Digital literacy and knowledge societies : a grounded theory investigation of sustainable development by Sharma, Ravi, Fantin, Arul-Raj, Prabhu, Navin, Guan, Chong, Dattakumar, Ambica

“…Specifically, using a multi-dimensional scorecard derived from prior work, we conduct a grounded theory investigation of how the five societies have applied digital literacies in knowledge-intensive public services such as education, healthcare and e-government, to derive best practices as well as lessons learned.…”
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