The context of colour-flavour associations in crisps packaging: A cross-cultural study comparing Chinese, Colombian, and British consumers by Velasco, C, Wan, X, Salgado-Montejo, A, Woods, A, Andres Onate, G, Mu, B, Spence, C

Cross-cultural differences in crossmodal correspondences between basic tastes and visual features. by Wan, X, Woods, A, van den Bosch, J, McKenzie, K, Velasco, C, Spence, C

“…We report a cross-cultural study designed to investigate crossmodal correspondences between a variety of visual features (11 colors, 15 shapes, and 2 textures) and the five basic taste terms (bitter, salty, sour, sweet, and umami). …”

Does the type of receptacle influence the crossmodal association between colour and flavour? A cross-cultural comparison by Spence, C, Velasco, C, Michel, C, Mu, B, Woods, A

“…Background We report a cross-cultural study designed to investigate whether the type of receptacle in which a coloured beverage is presented influences the colour-flavour associations that consumers make. …”