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    Marketing to the new majority : strategies for a diverse world / by 525519 Burgos, David, Mobolade, Ola

    Published 2011
    “…In addition, many who do target multicultural audiences still employ ad strategies that rely heavily on stereotypes and fail to resonate with minority communities. Here, David Burgos and Ola Mobolade look at the changed marketplace revealed in the new 2010 Census data, and show marketers how to develop integrated campaigns that effectively reach these culturally diverse consumer populations. …”
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