Journalism and PR: News, Media and Public Relations in the Digital Age by Lloyd, J, Toogood, L

“…The internet, especially social media, has made reputation more precarious – but it has also given companies, governments and public figures channels of communication of their own. …”

Public Spheres and Mediated Social Networks in the Western Context and Beyond by Wheeler, Mark, Iosifidis, Petros

“…Social media is said to radically change the way in which public communication takes place: information diffuses faster and can reach a large number of people, but what makes the process so novel is that online networks can empower people to compete with traditional broadcasters or public figures. This book critically interrogates the contemporary relevance of social networks as a set of economic, cultural and political enterprises and as a public sphere in which a variety of political and socio-cultural demands can be met. …”
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