InterContinental, Pudong, Shanghai : re-positioning to address a new challenge by Xia, Yang, Chung, Sang Pok

“…31 January 1999 marked a milestone for Inter-Continental, Pudong, Shanghai; the hotel was officially awarded five-star status by the National Tourism Administration of China in Beijing, putting the hotel in the same league as the selected few in Shanghai. Since Intercontinental Hotel's Group took over the management of the hotel, originally called Hotel New Asia Tomson, many exciting changes had taken place in the metropolis and the hotel industry, particularly in the high-end sectors of the business. …”
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