Digital marketing strategies to improve business performance of Malaysia SMEs by Azizan, Azit, Wan Khairul Anuar, Wan Abd Manan, Mazita, Mokhtar, Nisa Farzana, ., Chee, Wei Ming

“…Currently, a massive part of the associated studies is targeted extra on how the SMEs control their advertising and marketing strategies. Are they advertising and marketing strategies nonetheless observe the traditional vintage way? …”
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Recovery Marketing Strategy: A Case Study of Kashmir Tourism by Magray, Ahsan-Ul-Haq, Kasim, Azilah

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Modelling the relationship between green marketing strategies and performance outcomes for business sustainability by Hasan, Zuhairah, Ali, Noor Azman

“…Management implications to re-orient their marketing strategies are discussed.…”
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Employment of relationship marketing strategies for enhancing customer satisfaction in Malaysian private hospitals by Lau, C. C., Ahmad, M. I.

“…This study examined the extent to which relationship marketing strategies are used to improve customer satisfaction and maintain customer loyalty. …”
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Qualitative Inquiry on Marketing Strategies for Promotion of Library Services in University Libraries in Nigeria by Zubair, Muhammad Salihu, Mamat, Wan Ali Wan, Noor, Noor Hasrul Nizan Mohammad

“…It focuses on understanding how the university libraries adopt and implement the marketing strategies to promote their services to current and potential users. …”
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The image of Malaysia among Chinese tourists: Implications for destination positioning and marketing strategy by Kasim, Azilah, Zhao, Yu Ping

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Marketing strategy, technological innovation and inventory management towards Malaysia’s food industry performance by Tengku Auwalul Hawa, Yahya, Diyana, Kamarudin, Nor Suraini, Mohd Hassan

“…The attributes were classified as marketing strategy, technological innovation and inventory management in the business itself. …”
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Influences of tourist motivation on CBT marketing strategies: case study of Kilim Geopark, Langkawi by Mohammad Afandi, Syamsul Herman, Ramachandran, Sridar, Shuib, Ahmad, Zameli, Nurul Hikmah, Matthew, Nitanan Koshy, Sapari, Mohamad Safee

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Building customer loyalty through social media marketing strategy for internet service providers in Malaysia. by Kew, Kai Li, Huam, Hon Tat, Beh, Kok Hooi, Thoo, Ai Chin

“…The results concluded that social media marketing strategy has positive impact on customer loyalty, and the social media marketing strategy-customer loyalty relationship was partially mediated by customer satisfaction. …”

Seminar on marketing strategies for Islamic banks and financial institutions / BIMB Institute of Research and Training Sdn. Bhd by Mansor, Mohd Bakir

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Customers perception of credit card marketing strategies and its relationship with credit card usage among Malaysians by Kassim, Salina, Hussin, Siti Rahayu, Jamal, NurAien

“…This study aims to explore the impact of marketing strategies undertaken by the credit card providers on credit card usage. …”
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Corporate social responsibility as a marketing strategy for enhanced performance in the Nigerian banking industry: A granger causality approach by Adegbola, Eunice Abimbola

“…This research study takes a look at corporate social responsibility as a marketing strategy for organizational performance.The study makes use of both primary and secondary data and granger causality test was adopted as the estimation techniques. …”
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The senses in tourism: why is it important? by Ismail, Hairul Nizam, Abd. Rahman, Nur Hidayah, Khalifah, Zainab

“…However, previous studies on the sensory modes are biased on the concept of branding and images as the marketing strategy to promote the destination and less studies that focused on the experience quality through the sensory modes. …”

National Library of Indonesia branding strategies through ancient manuscript and rare books collection by Ali, Irhamni

“…The evolution of marketing strategies are changed all of theories and methods in marketing, including in libraries in marketing their products and institution. …”
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A comparative study on international marketing mix in China and India: The case of McDonald’s by Chan, S. Yeo, Kong, C. Leong, Lee, C. Tong, Su, Hang, Tang, Y, Abdul Ghani, Ahmad Bashawir, Subhan, Muhammad

“…This study examines the international marketing mix done by the McDonald’s in two different important markets.The objective is to analyze and understand the similarities and differences of the international marketing mix strategy implementation by the company.Using comparative analysis, this study focused on 4P approach of marketing mix which is based on product, price, promotion and place analysis.McDonald’s marketing strategy in China and India were used for this study.The study found that the McDonald’s has adopted different kind of its 4P in their international marketing mix based on both, localization and globalization approaches.…”
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Critical analysis on destination image literature: roles and purposes by Abdul Rashid, Rosmalina, Ismail, Hairul Nizam

“…Thus, image of the destination is vital to develop appropriate marketing strategy and being used as promotional tools, not only to the operator of the business but also to those responsible in tourism development. …”
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A proposal for an integrated marketing framework for emerging high technologies by Shamsuddin, Rozita, Mohd. Mahdzir, Akbariah

“…Knowledge of this important domain of high technology marketing strategy remains limited and relatively small amount of literature, most of which is found in a few general marketing textbooks, addresses this specific topic. …”
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Behind Brainy Bunch International School Success: What Did They Do? by Abdul Rahman, Rusniza, Naim Nor Ahmad, Saidatul Nurul Hidayah Jannatun, Shafai, Nor Atikah

“…Among the important areas taken care by international school like BBIS are financial sustainability, full fledge facility, high quality teachers and teaching, interesting syllabus and curriculum, effective marketing strategy and assuring low staff turnover.…”
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Penggunaan media sosial: Elemen kebolehlihatan usahawan Industri Kecil Sederhana (IKS) by Suhaimi, Mohd Hafizie, Shiratuddin, Norshuhada

“…It has unique and specific features to attract the attention of consumers.The study concludes that the visibility is divided into five elements, namely (1) development of a prominent business site, (2) formation of community, (3) management of updated information content; (4) Analysis of customer behavior, and (5) optimization opportunities market.These basic elements of development are developed based on three main theories: the new communication paradigm theory, social influence theory and the theory of enrichment media.In general, the visibility factors for SME entrepreneurs are expected to strengthen the company's marketing strategy.Thus, the visibility elements would encourage and guide the SME entrepreneurs to optimize social media as a competitive marketing tool.…”
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E-commerce in Malaysia: An exploratory analysis by Abdullah, Haim Hilman, Mohamed, Zainal Abidin, Ahmad, Syuhymee

“…However, how many Malaysian companies have embraced this channel as one of their marketing strategy? Based on a study conducted on 618 companies listed in the Malaysia Bourse Main Board only 252 companies have web site. …”
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