Enhancing the support-execution model of strategy execution: A moderated mediation effect of strategy engagement and strategy communication by Chuah, Chin Wei, Teoh, Kenny, Abdullah, Haim Hilman

“…Strategy execution, a term that is commonly associated as the subsequent process of strategic planning (Bourgeois & Brodwin, 1984; Cater & Pucko, 2010) is now widely regarded as the most important problem in the field of strategic management (Speculand, 2009).Recent statistics shown that the success rate for strategy execution stands between 10% to 30% (Farsight Leadership Organization, 2007; Raps, 2004).Such poor success rate of strategy execution indicates that there is much to be explored about strategy execution. …”
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