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1
ASEAN - China trade rivalry in international markets.
Published 2008Get full text
Final Year Project (FYP) -
2
The study of internal marketing in the hotel industry of Singapore.
Published 2008“…Internal marketing is increasingly recognised as an important activity in developing a customer-focused organisation. …”
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Final Year Project (FYP) -
3
Internet international marketing in the tourism industry : strategies for the survival of travel agents in Singapore
Published 2010Get full text
Final Year Project (FYP) -
4
International marketing strategies for Chinese brands in Southeast Asian Markets : a case study on Li-Ning Group.
Published 2010“…It has been widely studied and recognised in journal articles that it is inherently difficult for Chinese brands to break into the international market due to several obstacles and challenges that inhibit Chinese companies from building global brands. …”
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Final Year Project (FYP) -
5
Relationships between international bank lending, securities issues and country risk.
Published 2008“…The aim of this study is to identify the relationship between the level of international bank lending and securities issues in domestic and international markets.…”
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Final Year Project (FYP) -
6
Consumer's perceptions of advertising in emerging markets.
Published 2008“…This calls for a need for international marketers to focus on ways to communicate with the growth markets of the future.…”
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Final Year Project (FYP) -
7
Issues on privatisation : the telecommunication industry.
Published 2013“…The globalisation of businesses, the deregulation of the world’s international markets and the rapid development of technology have led to a greater demand for good telecommunication facilities. …”
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Final Year Project (FYP) -
8
Analysis and future outlook of intra-Asia shipping
Published 2014“…Asia, being the largest and most populous continent, is able to create a huge demand for the international market. And with the world’s attention shifted towards Asia in recent years, the shipping industry began to venture into the viability of having Asia as a market itself. …”
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Final Year Project (FYP) -
9
China syndrome in Singapore : the effect of ACFTA on firms level
Published 2018“…Since joining the WTO in 2001, China has been able to keep its competitive edge in the international market with its low-wage labour market. This has caused tremendous import penetration pressure on its rivals, especially the United States, claimed that China’s import penetration resulted in the increase of local unemployment and lower productivity of local firms, even naming this phenomenon as “China Syndrome”. …”
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Final Year Project (FYP) -
10
Project finance approach in public private participation projects
Published 2013“…The second proposed research is the entry mode strategy of construction companies looking to position itself in the international markets. In addition, the case study of Singapore in developing industrial parks overseas is discussed extensively. …”
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Final Year Project (FYP) -
11
A study on barriers of innovation in warehouses and distribution centers in Singapore
Published 2013“…However, due to the rapid changes of international markets, the fierce competition in the global world and the demanding call for non-stop supply chain, warehousing industry is facing tremendous critics of being redundant and non-value-added and has been pushed to the edge of survival. …”
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Final Year Project (FYP)