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Influence of bonus and creative rewards on creative outputs and creative risks
Published 2008“…To some firms, this can mean gaining a competitive advantage, to others,this might be the crucial tool for survival. This study examines the impact that goal-attainment bonus schemes and rewards for creative actions have on the willingness of an average managerial employee to take risks, explore possibilities and respond to hunches thus generating creative outcomes.…”
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Final Year Project (FYP)