Competitive analysis of retail banking in Singapore. by Song, Mei Foong., Tan, Li Ling., Tan, Caroline Wei Lin.

“…The aim of this study is to gain a better insight into the retail banking industry in Singapore. This project serves to provide a current market review of the retail banking industry in Singapore. …”
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Service quality in the retail banking industry by Hiu Fong May, Tan Hong Boon, Tan Li Yen

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Switching behaviour of retail banking customers in Singapore by Chow Tuck Seng, Goh Chin Hwee, Loh Chee Chin Trent

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Click and mortar of retail banking : Singapore context by Toh, Lay Kim, Vivi Triyanti Nugroho, Yeo, Luck Koon

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Retail bank marketing : a case study analysis of DBS bank by Neo, Shan Shan, Tan, Li Na, Tan, Cynthia Yen Ling

“…This project is a case study analysis of DBS Bank, a premier retail bank in Singapore. The analysis involves the study of its marketing strategies, namely its marketing mix as well as its targeting and positioning strategies. …”
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A study on the perceived service quality of the local retail banking industry by Mok, Nella., Tan, Ghim Meng.

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Bank liberalisation : its impact on local banks' retail banking business. by Lim, Benny Tse Mien., Chua, Chee Kar., Tan, Ivy Sio Ling.

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Determining the credit worthiness of retail banking customer by machine learning technique by Peng, Yangling

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Demographic effects on customers’ expectations and perceptions of service quality in Singapore retail banking industry. by Khoo, Yin Xue., Ng, Adeline Shi Han., Sim, Agnes Hui Qi.

“…The aim of this study is to gain a better insight into the demographic effects on service quality in the Singapore retail banking industry. This project serves to assist the management in using the results generated from this study to better manage their service quality as well as to gain a competitive edge in the Singapore banking industry. …”
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An analysis of service recovery strategies for single and double deviation scenarios in the Singapore retail banking sector. by Lee, Valerie Puay May., Lim, Yvette Wei Chiah., Ng, Sharon Hui Hsien.

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Financial services in a global financial centre : a comparative analysis of the range, quality and cost of basic financial services available to Singapore consumers. by Koh, Winnie Hui Xian., Munirah Abdul Razak., Siew, Genevieve Ka Ling.

“…A comparative analysis on the range, quality and cost of basic financial services available to Singapore consumers was carried out with special focus on deposits accounts, financial cards and Internet retail banking. Acknowledging the primacy of United Kingdom (UK) as a global financial centre with the successful standing of its Big 4 retail banks – Barclays, HSBC, Lloyds TSB and NatWest- the country was thus used as a benchmark in this research study. …”
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Study on the impacts of leaders' positive psychological capital and personality on followers by Zhang, Jieying, Goh, Gui Xian, Ong, Yan Wen

“…Survey responses were collected from 194 employees from the retail, banking and hotel sectors. Results from linear regression indicate that leaders’ positive psychological capital and self-efficacy and conscientiousness have significant impacts on all the subordinate outcomes measured. …”
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Extension of banking hours. by Choo, Joo Kwang., Keong, Wen Han., Tit, Wei Lee.

“…We also conclude that the extension of banking hours may be a necessary move in view of today’s competitive retail banking market. Finally, we recognise that there are alternative approaches to doing our project.…”
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Study of finding a branch location for I Bank in Singapore by Xiao, Zhen

“…Along the years of tremendous business development, I Bank Singapore branch became one of the most successful commercial banks in Singapore, offering a full range of financial products and services from retail banking, private banking, corporate banking to institutional banking. …”
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