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    Frenglish shop signs in Singapore by Ghesquière, Jean François., Serwe, Stefan Karl., Ong, Kenneth Keng Wee.

    Published 2013
    “…(in press) found that French and French-like shop names are increasingly in currency, with local shop owners keen to stand out and appeal to the increasingly cosmopolitan and sophisticated clientele in Singapore, who are nevertheless overwhelmingly non-French speaking. …”
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    Journal Article