The Buzzword ‘New Culture Movement’: Intellectual marketing strategies in China in the 1910s and 1920s by Forster, E

Rediscovering the largest kiln site in the middle Yangtze River Valley: insights into Qingbai and grey-greenish ware production at Husi kiln site based on bulk chemical analysis by Li, Z, Doherty, C, Hein, A

“…Some key elements of the early Qingbai ware glaze from Husi resemble wares from Jingdezhen, suggesting a connection between the two sites; however, the glaze recipe for later wares found at Husi differ, indicating that its customer base and marketing strategy changed over time. Furthermore, the iron content of the grey-greenish ware from Husi is extraordinarily high, indicating a unique glaze recipe and production technology independent from Jingdezhen. …”

Impact on species' online attention when named after celebrities by Blake, K, Anderson, SC, Gleave, A, Veríssimo, D

“…Celebrities may further influence the effectiveness of this marketing strategy, depending on their likability and connection to the species named after them. …”

The conceptualisation and operationalisation of ‘marketing’ in public health research: a review of reviews focused on food marketing using principles from critical interpretive syn... by Forde, HF, Chavez-Ugalde, Y, Jones, RA, Garrott, K, Kotta, PA, Greaves, F, Targett, V, White, M, Adams, J

“…Our synthesising argument was that the understanding of integrated marketing appeared inconsistent across publications, such as by differences in use of underlying conceptual frameworks and in the application of terms such as marketing strategy and tactics.</p> <p><strong>Conclusions:</strong> Using our synthesising argument, we suggest ways to improve the future study of food marketing in public health research, for example by using in-depth case studies to understand the integrated operation and effect of multi-component marketing strategies. …”

Costs and prices, corporate competitive strategies and regions by Clark, G

“…An analytical framework is used to understand the logic of restructuring from the vantage point of the competitive strategies of firms; how firms plan their market strategies given the nature and costs of production, market prices, and the temporal pattern of economic events. …”

Social networks and communication behaviour underlying smart home adoption in the UK by Vrain, E, Wilson, C

“…This research provides necessary insights into real early adopters, confirms the importance of focussing research on the often-neglected social elements of diffusion theory and helps identify marketing strategies and policy actions using social mechanisms to accelerate a low carbon transition.…”

Costs and prices, corporate competitive strategies and regions by Clark, G

“…An analytical framework is used to understand the logic of restructuring from the vantage point of the competitive strategies of firms; how firms plan their market strategies given the nature and costs of production, market prices, and the temporal pattern of economic events. …”

The employment relation and spatial division of labor: a hypothesis by Clark, G

“…Spatial concentration and agglomeration of production involving both skilled and unskilled workers may not be in the best interests of a firm because of their different labor market strategies related to their preferred employment relations.…”

The employment relation and spatial division of labor: a hypothesis by Clark, G

“…Spatial concentration and agglomeration of production involving both skilled and unskilled workers may not be in the best interests of a firm because of their different labor market strategies related to their preferred employment relations.…”

Greatness takes practice: On practice theory’s relevance to “Great Strategy” by Whittington, R

“…The paper also identifies parallel research traditions with which Strategy as Practice researchers might work more closely, for instance those associated with Design thinking, non-market strategy and institutional entrepreneurship and innovation. …”

Communication strategies in acute health care: evaluation within the context of infection prevention and control. by Edwards, R, Sevdalis, N, Vincent, C, Holmes, A

“…FINDINGS: The analysis covers verbal communications, standardization via guidelines, education and training, electronic communications and marketing strategies. Traditional communication channels have not been successful in changing and sustaining best practice in IPC, but newer approaches (electronic messages and marketing) also have pitfalls. …”

A sprinkle of emotions vs a pinch of crossmodality: Towards globally meaningful sonic seasoning strategies for enhanced multisensory tasting experiences by Reinoso Carvalho, F, Gunn, L, Molina, G, Narumi, T, Spence, C, Suzuki, Y, ter Horst, E, Wagemans, J

“…</p> <p>Companies looking to use sonic seasoning in marketing strategies, should therefore principally aim at intelligently classifying music based on the likely emotions that they can trigger in their customers (at least when thinking globally).…”

Assessing the associations between brand packaging and brand attributes using an indirect performance measure by Parise, C, Spence, C

“…Understanding the semantic associations driven by a given product is a key factor for developing effective marketing strategies, but a challenge for marketing research. …”

How multisensory perception promotes purchase intent in the context of clothing e-customisation by Li, P, Guo, X, Wu, C, Spence, C

“…The results highlight how fashion e-customisation marketing strategies can be adopted by managers in order to increase positive emotions and how multisensory perception can potentially be used to influence consumers’ purchase behaviour.…”

What’s energy management got to do with it? Exploring the role of energy management in the smart home adoption process by Sanguinetti, A, Karlin, B, Ford, R, Salmon, K, Dombrovski, K

“…Results revealed challenges to achieving energy benefits with existing products and marketing strategies, and implications for shaping the future of these technologies to achieve energy demand reductions and load shifting capabilities at scale for the smart home and smart grid of the future.…”

Celebrity insects: exploring the effect of celebrity endorsement on people's willingness to eat insect-based foods by Park, J, Motoki, K, Velasco, C, Spence, C

“…The research reported here focused on the role of celebrity endorsement, which is one of the most prevalent marketing strategies used to promote a wide range of products. …”

The advantages of preference-based segmentation: an investigation of online grocery retailing. by Reynolds, J, Wilson-Jeanselme, M

“…A more dynamic and deductive approach to developing market segmentation is through analysis of consumer preference structures - an approach which is glaringly absent from most marketing texts, not least because of the difficulty of developing practical approaches which can generate effective marketing strategies. The purpose of this paper is to highlight and demonstrate a preference-based approach to market segmentation, using shoppers' experience of online grocery retail brands in the UK. …”

The Advantages of Performance-Based Segmentation: An Investigation of Online Grocery Retailing by Reynolds, J, Wilson-Jeanselme, M

“…A more dynamic and deductive approach to developing market segmentation is through analysis of consumer preference structures — an approach which is glaringly absent from most marketing texts, not least because of the difficulty of developing practical approaches which can generate effective marketing strategies. The purpose of this paper is to highlight and demonstrate a preference-based approach to market segmentation, using shoppers’ experience of online grocery retail brands in the UK. …”

The cost-effectiveness of a 20% price discount on fruit, vegetables, diet drinks and water, trialled in remote Australia to improve Indigenous health by Magnus, A, Cobiac, L, Brimblecombe, J, Chatfield, M, Gunther, A, Ferguson, M, Moodie, M

“…The 20% discount on limited targeted products appeared to need to be considered in conjunction with other marketing strategies to support healthy food choices, if remote Australian Indigenous population health is to be improved.…”

A market of opinions: the political epistemology of focus groups by Lezaun, J

“…The statements produced in the unique environment of the focus group enter a long chain of quoting and rephrasing, and reverberate into other actors' market strategies. The ultimate product of a focus group conversation is a series of tradable opinions – statements that are generated in an experimental setting but can be disseminated beyond their site of production. …”