The effects of receptacle on the expected flavor of a colored beverage: cross-cultural comparison among French, Japanese, and Norwegian consumers by Wan, X, Woods, A, Jacquot, M, Knoeferle, K, Kikutani, M, Spence, C

“…Specially, the present study provides new evidence concerning how people from France and Japan (both of which are well known for their unique and distinctive food cultures) would respond to the same colored drinks in similar or different ways to other groups of people (who have been tested in the present or previous research). …”