An introduction to property marketing first edition by Mar Iman, Abdul Hamid

“…This book contains several chapters like table of contents part I, property marketing environment, introduction to property marketing, the concept of marketing what marketing is not the goals of real estate marketing, basic problems in relation to real estate marketing, functions of marketing, role and functions of marketing department, characteristics of real estate in relation to marketing, marketing management, introduction, principles of marketing management, marketing management philosophies, roles and functions of a marketing manager, marketing management process, project and sales cycle, understanding the property market, the characteristics of property market, general factors affecting property supply and demand, some aspect Malaysian property market, implications of the property market on property marketing, property marketing planning, the concept of strategic planning, reactive versus proactive planning, short term versus long term planning, three main aspects of strategy, organisational structure, the organisational approach to marketing, corporate resources, the preparation of marketing plan, internal and external environment in property marketing, the internal environment: working as a team, the external environment: facing the challenge, consumer behaviour, introduction, factor influencing consumers, behavioural model of real estate, emulsion of the influences in marketing.…”
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Property as an investment by Mohd. Ali, Hishamuddin, Lee, Janice Yim Mei

“…, investment definitions, principles of investment, types of This book contains several chapters like investment risks, chapter two: investment media and objectives, types of investment media, investment qualities, objectives of investment, investor profile and typical investments, chapter three: direct property investment, property asset characteristics, property market characteristics, property as investment class, advantages and disadvantages of property investment, costs involved in direct property investment, property investment process, chapter four: indirect property investment, property company shares, real estate investment trusts (REITS), real estate mortgages securities, appendices, references.…”
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A model of working from home (WFH) concept in Malaysian construction industry. by Hassan, Hasnanywati

“…Working from home is known to serve better work-life advantages to the company and employee such as real-estate cost savings, productivity increase, less absenteeism, labour relations flexibility, better customer service, flexibility and cost savings in commuting. …”

The application of low cost GIS package for property valuation by Buyong, Taher, Ismail, Suriatini

“…The system developed is named VALGIS and has undergone a performance test which involved real estate data obtainable from JPPH, MBJB and CALS. …”
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The internal rate of return method (I.R.R) in estimating returns from property investments by Abd. Hamid, Mohd. Harith

“…This book contains several chapters like list of contents page introduction, the internal rate of return (IRR) method, definition of IRR, estimating the IRR, estimating IRR by simple algebra, estimating IRR by linear interpolation, the concept of the IRR method, the IRR decision rule in appraising investment, evaluating mutually exclusive investments, conflict in decision rules when deciding between mutually exclusive investment alternatives, the incremental yield analysis, the modified IRR decision rule in the evaluation of mutually exclusive investments, the nature of project cashflow, the conventional project cashflow, non conventional project cashflow, examples of non conventional project cashflows in real estate, the probable existence of multiple IRR and its possible solution, the identification of the probable existence of multiple IRR, the extended yield method in overcoming the problem of multiple positive IRR, the concept of the extended yield method, conclusion.…”
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