Exploring critical factors for choice of mobile service providers and its effectiveness on Malaysian consumers by Haque, A. K. M. Ahasanul, Ahmed, Ismail Sayeed, Rahman, Sabbir

“…Nowadays they are trying to attract customers by offering aggressive marketing strategy for instance: price promotion. As competition is looming among the companies, it deems a necessity for them to learn the consumers’ inherent perceptions that can play significant factors in terms of choosing the tele-service providers. …”
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Corporate image of Islamic banks in Malaysia: an institutional theory approach by Osman, Ismah, Abdullah, Kalthom, Abdullah, Nurdianawati Irwani, Haque, A. K. M. Ahasanul

“…Consequently, it is hoped that this study would facilitate in developing the Islamic banks’ marketing strategies which are very crucial specifically due to the intense competition from the players of the industry.…”
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Shari'ah compliant construction marketing - development of a new theory by Preece, Christopher Nigel, Abdul Rashid, Khairuddin

“…As more socially and environmentally conscious consumers, investors and wider stakeholders have started to question the business practices of organizations, so firms have had to review their business and marketing strategies, the way they produce their products and deliver services from a corporate social responsibility (CSR) and business/marketing ethics standpoint. …”
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