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1
Modelling apparel sizing systems for children's wear using anthropometric data / Jamil Salleh and Norsaadah Zakaria
Published 2009Get full text
Research Reports -
2
Determining the factors affecting consumer's purchase intention towards foreign brands among the Y-Generation in The Northern Area of Malaysia / Etty Harniza Harun...[et al.]
Published 2014“…There are three factors said to have effect the Gen Y's purchase intention that is Perceived Quality, Perceived Prestige and Influence of others in two categories namely personal care and apparel. From the result, it was found that the factor of perceiving product to have a higher prestige does give effect in the purchase intention of students to buy personal care and apparel. …”
Get full text
Research Reports -
3
Determining the factors affecting consumer’s purchase intention towards foreign brands among the y-generation in the northern area of Malaysia / Etty Harniza Harun, Mahazir Ismail,...
Published 2014“…There are three factors said to have effect the Gen Y’s purchase intention that is Perceived Quality, Perceived Prestige and Influence of others in two categories namely personal care and apparel. From the result, it was found that the factor of perceiving product to have a higher prestige does give effect in the purchase intention of students to buy personal care and apparel. …”
Get full text
Research Reports