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    Private colleges in Malaysia: are the key marketing environment indicators promising? / Nooraini Mohamad Sheriff and Rozita Naina Mohamad by Mohamad Sheriff, Nooraini, Naina Mohamad, Rozita

    Published 2003
    “…However, only seven private colleges consented to participate. Fourteen middle managers were selected via judgment sampling to be interviewed. …”
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    Research Reports