Identifying preferred medium used in delivering effective Malaysian animated public service announcements (PSAs) among students / Dzaa Imma Abd Latiff, Mohd Anwar Fahmi Haridas Abdullah and Noor Ashmalia Mohd Asyraff by Abd Latiff, Dzaa Imma, Abdullah, Mohd Anwar Fahmi Haridas, Mohd Asyraff, Noor Ashmalia

“…Animation is a simulation of movement created by displaying a series of pictures or frames, (i.e., cartoons) based on reality or fantasy which give impact to people's mind in terms of intellectuality, moral, and attitude. Public Service Announcements (PSAs) are designed to raise awareness, to change attitudes or to change ingrained behaviors. …”
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