A Case Study Analysis : Conoco - Malaysia / Ahmad Fitri Ismail, Fairus Halizam A. Hamzah and Mohd. Shahril Kemis by Ismail, Ahmad Fitri, A. Hamzah, Fairus Halizam, Kemis, Mohd. Shahril

“…Isaac Elder Blake, Conoco's founder, observed that town's people in Ogden, Utah still used candies and whale oil to light their homes. Although kerosene was available, hauled by the case from a primitive refinery in Colorado, It was too expensive for the thrifty pioneers. …”
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