Retail bank marketing : a case study analysis of DBS bank by Neo, Shan Shan, Tan, Li Na, Tan, Cynthia Yen Ling

“…Through the analysis of how each element of the marketing mix is used to support its target markets and positioning, and a comparison with the other three Big Four banks.…”
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Service quality in the banking industry. by Tan, Chee Khiong., Goh, Don Tech Hua., Lee, Christopher Sek Leong.

“…The intense competition between the- local big four' and the international banks is typified by their offer of similar products via similar channels at about the same price. …”
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Study of corporate governance in the banking industry by Cheong, Sing En, Lai, Yee Ling, Liau, Chuin

“…Our study aims to determine the corporate governance standard of the four big local banks, and investigate the relationship between their corporate governance and corporate performance.…”
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Analytical review of the commercial banking sector in Singapore by Chang, Chia Fun, Chong, Zerlinda I-Uen, Wee, Jane Bee Pheng

“…There is definitely a lack of published material covering the financial analysis of banks. This project attempts to perform an analytical review of the local banking sector and in particular, emphasis would be placed on the Big Four Banks. …”
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The strategic and structural evolution of the Development Bank of Singapore by Semed Tony, Chu Pei Ling, Lim Beng Ann

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Banks' marketing strategies towards the undergraduate market by Ang, May Pheng, Ang, Hwee Koon, Tan, Elaine Wee Gek

“…The sampling variables were circumscribed to undergraduates from NTU and NUS, graduates within 5 years of graduation and full-licensed banks located in Singapore. Research findings conclude that the big 4 local banks: DBS, OCBC, OUB, UOB have the lion share in the undergraduate market with focused marketing efforts to develop customised strategies for this segment. …”
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The history of the full licence banks and their recent branch development by Kwek, Karen Chew Hoon, Peh, Magdalene Tzu Feng, Tay, Bee Yen

“…It has been noted that all the Big 4 local banks, as well as the POSB, have at least one branch in most major residential areas, thus bringing their products and services as close as possible to the people. …”
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A study on the trend of rising fee based income in commercial banking in Singapore by Ho, Chee Sin, Lim, Eng Beng, Luo, Pye Fung

“…In 1993, the Big Four banks registered profit’s growth averaging close to 50%, while Keppel Bank and many foreign banks showed similar spectacular results. …”
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Beyond a "newcomer" : the business history of Overseas Union Bank in Singapore, 1949-1999 by Quek, Emily Jia Min

“…Known as one of the then “Big Four” local banks during late-twentieth century Singapore, the Overseas Union Bank (OUB) has notably contributed to the development of the commercial banking industry in Singapore. …”
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Financial services in a global financial centre : a comparative analysis of the range, quality and cost of basic financial services available to Singapore consumers. by Koh, Winnie Hui Xian., Munirah Abdul Razak., Siew, Genevieve Ka Ling.

“…A comparative analysis on the range, quality and cost of basic financial services available to Singapore consumers was carried out with special focus on deposits accounts, financial cards and Internet retail banking. Acknowledging the primacy of United Kingdom (UK) as a global financial centre with the successful standing of its Big 4 retail banks – Barclays, HSBC, Lloyds TSB and NatWest- the country was thus used as a benchmark in this research study. …”
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A preliminary investigation into the relationship between Qiong Long (邛籠) and the languages of the Qiang branch of Tibeto-Burman by Sun, Hongkai

“…What puzzled me was that inside or at the edge of many villages were stone structures over 100 feet high which resembled the chimneys of big factories at a distance. In some places three or four such structures were clustered together. while in other places a single structure stood alone. …”
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Association between corporate governance, audit industry specialization and audit fees. by Chew, Gim Leong., Toh, Boon Kwang., Yeo, Qiao Ling.

“…Using a sample of 576 U.S. bank holding companies (BHCs) that filed proxy statements for the year ended 2005, we find that BHCs with stronger corporate governance are more likely to appoint a Big 4 auditor and BHCs with weaker corporate governance are likely to appoint an audit industry specialist. …”
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Africa Digest : Trends and issues in macro environment Vol. 15 by Burger, Johan

“…In Kenya, the president adopted his Big 4 Strategy, which included boosting manufacturing as one of the strategic legs. …”
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