Analisis tipe pengarui kelompok referensi terhadap pembelian tv berwarna di Kotamadya Dati II Yogyakarta = The Analysis of Types of Influence Exerted by Reference Groups on Purchasing Color TV Set at Kotamadya Dati II.. by Perpustakaan UGM, i-lib

“…The objectives of this research are (1) to identity the type of influence of the reference groups have on consumers in their purchases of motor-cycles and color tv sets, and (2) to find out the amount of effort that consumers make in seeking information before purchasing motor-cycles and color tv sets. …”