Consumer-based brand equity : relationship between country of origin and brand equity dimension by Syed Shah Alam, Zizah Che Senik, Nor Asiah Omar, Mohd Helmi Ali

“…Consumer-based brand equity is essential in marketing strategy as it can affect firm performance. This study examines the relationship between country of origin effect on consumer-brand equity, for a selected product category in Malaysian market. …”
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Farm operators’ behavioural intention towards synthesis pesticide purchase in Malaysia by Lai, Woet-Jian, Goh, Yen-Nee, Ting, Mao-Seng

“…Marketing practitioners from the agrochemical company would benefit from this result to align their marketing strategy for their pesticide based on farm operators’ behavioural intention of purchase.…”
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The effect of influencer engagement rate in increasing followers of Instagram official account by Monacho, Benny Chandra, Slamet, Yulius

“…Influencers are part of the marketing strategy, which is also used by brands to market their products. …”
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The impact of fast-food video advertisements through the eyes of young creative industry practitioners by Woon, Pei Ying

“…Video advertising has become a crucial marketing strategy for fast-food restaurants. While previous studies have identified factors influencing video advertisement effectiveness, these factors have yet to be investigated in light of current market preferences. …”
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Developing and promoting a highland community livelihood for sustainable tourism: The case of Kg. Bundutuhan, Ranau, Sabah by Toh, Pei Sung, Awangku Hassanal Bahar Pengiran Bagul, Justin Sentian, Ramzah Dambul

“…The most crucial is identifying existing tourism assets (both tangible and non-tangible) and converting them into profitable business which are aggravated by a glaring lack of knowledge and skills in business management and marketing strategy. This study seeks to determine existing viable tourism assets of village and to establish a conceptual framework on how to develop these assets. …”
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Exploring the roles of local food in developing Lenggong Valley as a rural food tourism destination by Mohd Nazri Abdul Raji, Shahrim Ab. Karim, Farah Adibah Che Ishak, Mohd Mursyid Arshad, Mohd Aliff Abdul Majid

“…The finding identified four steps in developing rural food tourism destination; i) identifying local food components, ii) examining the capabilities of local food as tourism product; iii) evaluating local food as tourism product; and iv) selecting suitable marketing strategy to promote food tourism. This study contributes to expanding research on food tourism in constructing the rural food tourism framework. …”
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Conceptualising luxury residential property for marketing by Amy Chuon, Hasniyati Hamzah, Abdul Ghani Sarip

“…Ultimately, the findings of this paper will contribute towards an effective marketing strategy to boost the sale of luxury high-rise residential properties which are currently experiencing a soft market. …”
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Examining industry-specific after-sales service quality towards the level of customer loyalty : a case of Malaysian national carmakers by Zainil Hanim Saidin, Wan Afezah Wan Abdul Rahman, Siti Noratisah Mohd Nafi, Rohaizah Saad, Sany Sanuri Mohd. Mokhtar

“…This study contributes to the Malaysian automotive industry, especially national carmakers, as it provides empirical evidence on the relative importance of service quality attributes to be prioritized in developing their marketing strategy to attract more loyal customers.…”
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Communication in the 21st Century: The Effect of internet celebrity as the communication source in influencing generation Z purchase intention by Mun, Soon Lam, Si, Yan Tan, Ying, San Lim, Tuan, Hock Ng

“…The current corporate landscape is characterized by fierce rivalry, prompting marketers to actively seek strategies to effectively differentiate themselves amidst the abundance of information in the digital realm. One current marketing strategy involves the engagement of online influencers, also known as Internet celebrities, to effectively disseminate information and encourage the intended consumer base to purchase the items offered by their respective companies. …”
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Business model analysis of natural production forest with sustainable forest management approach by Mohammad Noer, Saribanon, Nonon, Nurwulandari, Andini

“…Service to customers who want environmentally friendly wood enhanced by selling certified wood; (2) The results of a SWOT analysis indicates the certainty area (land dispute), the low to the high Law enforcement of illegal logging, not an institutional one door, timber prices are low, holder IUPHHK make messy collapse of the forest industry; (3) The Strategy of Sustainable Forest Management (SFM) through BMC improved is the element key partnership in the form of governance of institutional fixed, protecting customary rights, provide incentives for IUPHHK, while the element Key activity in the form of certified HR forestry, and the elements of Customer segement is a green marketing strategy.…”
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Physicochemical profiles of honey harvested from four major species of stingless bee (Kelulut) in North East Peninsular of Malaysia by Syafizal Omar, Francis Kanyan Enchang, Mohd Ulul Ilmie Ahmad Nazri, Mohd Mansor Ismail, Wan Iryani Wan Ismail

“…The data can be used as a marketing strategy in increasing commercial value of local stingless bee honey.…”
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Youth in the making : the skin-care promise by Lau, Hui Chwen, Lee, Siew Chin

“…This study focuses on the marketing strategies used to persuade or attract buyers in beauty advertisements. …”
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Cause-related marketing : will religious consumers buy? by Suzana Md Samsudi

“…To meet the UN Sustainable Consumption and Production goal, more companies are integrating sustainability value through corporate social responsibility (CSR) activities as part of their marketing strategies. To highlight the CSR activities and sustainable development, the marketing strategies may change the focus from consumer to social framework such as from customer price discounts to corporate sponsorship or cause-related marketing (CRM). …”
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Sikap dan keinginan tingkah laku pengguna dalam pemilihan telefon bimbit: kajian kes di Bandar Baru Bangi, Selangor by Zalina Mohd Ali, Mohd Aftar Abu Bakar, Zamira Hasanah Zamzuri, Nora Muda, Nur Jumaadzan Zaleha Mamat, Petir Papilo, Nur Riza M Suradi

“…Information on consumer behavioural intention in choosing a product is important for an organisation to determine product promotion and marketing strategies. In this study, we use Fishbein Model to analyse the consumer behavioural intention regarding the choice of the mobile phone brand. …”

Does market competition motivate corporate social responsibility? Insight from Malaysia by Kontesa, Maria, Brahmana, Rayenda Khresna, Memarista, Gesti

“…Firms in a more competitive market need CSR as their non-market strategies.…”
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Keupayaan pemasaran dalam kalangan pengusaha kecil makanan halal di Melaka Tengah: satu kajian awal by Sazelin Arif

“…The paper concludes by presenting suggestions on marketing strategies that can be adopted by the government, responsible agencies for SMEs as well as the manufacturers themselves…”
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Consumers' valuation on food safety attributes by Nurul Nadia Ramli, Khalid Joya, Mad Nasir Shamsudin, Nitty Hirawaty Kamarulzaman

“…Thus, these findings can be utilized by the producers and marketer to design appropriate production and marketing strategies to meet the demand from these group of consumers and consequently can be translated into business opportunities.…”
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Examining the impact of visitors emotion and perceived quality towards satisfaction and revisit intention to theme parks. by Norzalita Abd Aziz, Ahmad Azmi M.Ariffin, Nor Asiah Omar, Chin Evin

“…The parks management can use the findings of this study in planning and executing marketing strategies to improve the theme park service offerings.…”
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An empirical comparison of hedging strategies with financial futures and options on futures by Ramin Cooper Maysami

“…The results show that covering the FRM through futures and options markets strategies are successful in lowering the variability of returns. …”
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To buy or not to buy? Consumers’ attitudes and purchase behavior for organic food in Malaysia by Tai, Lit Cheng, Yeong, Wai Mun, Malathi Nair Narayana Nair, Sia, Bee Chuan

“…This study seeks to assist organic product marketer in the development of effective marketing strategies for further increase of organic product consumption.…”
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