The perceived role of Islamic medical care practice in hospital: the medical doctor’s perspective by Rahman, Muhammad Khalilur, Zailani, Suhaiza, Musa, Ghazali

“…This empirical study can immensely contribute to the further development of Islamic medical care practice for Muslim doctors in particular and for the Muslim-friendly hospital service marketing strategy in general.…”

Revealing customers’ satisfaction and preferences through online review analysis: The case of Canary Islands hotels by Ahani, Ali, Nilashi, Mehrbakhsh, Yadegaridehkordi, Elaheh, Sanzogni, Louis, Tarik, A. Rashid, Knox, Kathy, Samad, Sarminah, Ibrahim, Othman

“…Hotel managers seek to understand travelers' satisfaction and hotel preferences through online reviews to improve their marketing strategy and decision making. This research uses the travelers' generated content in online hotel reviews to provide reasonable and benchmarking understandings about customers' satisfaction and preferences. …”

Software agent as an effective tool for managing the Internet of thing data complexity by Mustafa, M.B., Yusoof, M.A.M.

“…Businesses have adopted certain algorithms that can help them to extract information from the Internet to discover potentially significant patterns inherent in the database, which can help the online marketing strategy. However, the key question is that, which data best describe the user’s intention to purchase. …”
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Marketing of library and information services in university libraries: A case study of University of Malaya Central Library, Kuala Lumpur, Malaysia by Siti Juryiah, Mohd Khalid

“…The reports Included marketing strategies employed by Central Library in promoting and attracting more library clientele as well as keeping them for long in the library. …”
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Differentiating services: A study of hotel’s brand image by Syed Alwi, S.F., Che-Ha, N.

“…These hotels have, and, are developing competitive marketing strategies to augment their brand images as well as to be seen as the best service provider in the country. …”
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Malaysia my second home: The influence of push and pull motivations on satisfaction by Wong, Brian Kee Mun, Musa, Ghazali, Taha, Azni Zarina

“…The findings suggest the need for human centric marketing strategies and improvement in the central government management to enhance the attractiveness of the MM2H programme for international retirees.…”

Commercialization Strategy and Implementation Plans for the Proposed Vitual Anti-Spam System based on Feasibility Study by Zaidan, A.A., Lakulu, M.B., Hashim, M., Alaa, M., Zaidan, B.B., Salman, O.H., Rahmatulla, B., Rashid, N.A.

“…In this study, a market strategy of the proposed vitual anti-spam will be discuss on four parts namely, market feasibility study on the use of an effective vitual anti-spam system, market feasibility analysis, formation of anti-spam company and proposed commercialization strategy, strategy justification and implementation plans. …”

Gender differences in hotel choice: A case of Malaysian Muslims by Rosli, Nadzirah, Che Ha, Norbani, Ghazali, Ezlika Mohd, Jano, Zanariah

“…The findings of this study will provide some guidelines and valuable information to stakeholders of hospitality industry in their implementation of marketing strategies.…”

What triggers impulse purchase in Facebook commerce? by Leong, Lai Ying, Jaafar, Noor Ismawati, Ainin, Sulaiman

“…These findings will be beneficial to the mobile commerce retailers, marketers and other f-commerce stakeholders in formulating their marketing strategies and policies.…”

Adoption of tax e-filing: A conceptual paper by Che Azmi, A.A., Kamarulzaman, Y.

“…Evidence shows that the marketing strategies and organisation commitment throughout the hierarchy is trivial, however, it is lacking in some countries, particularly in Asian countries. …”

Marketing the academic library on the web by Kaur, K.

“…Originality/value - A study such as this is new in Malaysia and reveals several marketing strategies that may be useful to other academic libraries.…”

The effects of Facebook browsing and usage intensity on impulse purchase in f-commerce by Leong, Lai Ying, Jaafar, Noor Ismawati, Ainin, Sulaiman

“…The research findings can contribute to the online retailers, marketers and other f-commerce stakeholders in formulating their marketing strategies and policies while providing novel insight in understanding the impulse purchase behavior.…”

Marketing Islamic banking products: Malaysian perspective by Kamarulzaman, Y., Madun, A.

“…Hence, a continuous review of marketing strategies for Islamic banking products is crucial in every Islamic financial institution. …”

Exploring the perception of lifestyle housing development in Malaysia by Abdul Ghani, S., Lee, Y.F.

“…The findings from this study can be applied to the design and management of lifestyle housing development and to marketing strategies that are pertinent to lifestyle concepts. …”
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A focus group study of consumer motivations for e-shopping: UK versus Malaysia by Kamarulzaman, Y.

“…The findings will help practitioners to recognise factors that drive consumers to buy online and facilitate business to develop successful e-marketing strategies.…”

Challenges and Recommended Solutions in Multi-Source and Multi-Domain Sentiment Analysis by Abdullah, Nor Aniza, Feizollah, Ali, Ainin, Sulaiman, Anuar, Nor Badrul

“…The massive availability of online reviews and postings in social media offers invaluable feedback for businesses to make better informed decisions in steering their marketing strategies towards users' interests and preferences. …”