Marketing of library and information services in university libraries: A case study of University of Malaya Central Library, Kuala Lumpur, Malaysia by Siti Juryiah, Mohd Khalid

“…The reports Included marketing strategies employed by Central Library in promoting and attracting more library clientele as well as keeping them for long in the library. …”
Get full text

Marketing the academic library on the web by Kaur, K.

“…Purpose - The purpose of this paper is to describe the marketing initiatives taken by academic libraries to promote collection and services to their clientele. It specifically aims to examine academic library web sites for marketing approach, promotional and public relations activities. …”

Quality management service at the University of Malaya Library. by Kaur, K., Pauziaah, M., George, S.

“…Design/methodology/approach – This article includes description of the planning,implementation and maintenance of the quality management system by the library, along with continual improvement efforts to provide quality service to the library clientele. Findings – Finds that the move towards a quality management system within quality standard requirements, such as the MS ISO 9001:2000 proved challenging to obtaining the management commitment and the reorganization of services. …”
Get full text

Embedded Librarianship in Research in Nigerian Universities: Practices and Sources of Practice Knowledge by Inuwa, Samaila, Abrizah, Abdullah

“…Through embedded librarianship (EL), librarians move from a supporting role into partnership with their clientele, enabling librarians to develop stronger connections and relationship with those they serve. …”