Investigating factors influencing firms marketing strategy creativity Effectiveness by Norazah Mohd Suki

“…This paper aims to examine factors influencing the relative importance of firms marketing strategy creativity. 100 completed and usable set of questionnaires was obtained from business managers, entrepreneurs and small business owner operating in surrounding Labuan areas in Malaysia. …”
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An online marketing strategies assessment for companies in airlines and entertainment industries in Malaysia by Robert Jeyakumar Nathan, Fook, Desmond Chiun Chong, Norazah Mohd Suki

“…Hence, this chapter presents an evaluation of online marketing strategies and tools used by airlines industries like Malaysia Airlines System (MAS), Firefly, AirAsia, and Malindo Air, besides entertainment industries such as Sunway Lagoon, Golden Screen Cinemas (GSC), Escape-Room and KidZania. …”
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The concept and marketing strategy of film products to induce Malaysia tourism industry by Noridawati Abd Rahman

“…Thus, this research aims to investigate the concept and marketing strategy of film products to induce tourism in Malaysia by focusing two key areas: 1) characteristics of film products and 2) critical success factors of Film Products to Induce Tourism marketing mix. …”
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Green marketing strategy, competitive advantage and firm performance in the hotel industry by Tiong, Ying Ying

“…This study is important for researchers and practitioners as it provides new literature into the hotel's green marketing strategy and new insight to gain benefit from firm green practice.…”
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Electronic Word-Of-Mouth (eWOM) Behavior in Malaysia: Successful Marketing Strategy by NH Marmaya, Bamini KPD Balakrishnan, ASM Shuaib

“…Practically, the result indicate that electronic word of mouth behaviour via social media and mobile technology can be part of marketing strategy in promotion to influence buyer to increase sales of product of a company. …”
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Marketing strategy in small and medium enterprises: A bibliometric analysis from 1989 to 2020 by Zurina Patrick, Ong Choon Hee

“…Despite a growing interest in marketing strategy in SMEs, bibliometric and network analyses of marketing strategy in SMEs are uncommon in the vast literature. …”
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The effects of E-Commerce drivers on export market strategy: fundamental study on the perception of Small and Medium Enterprises (SME's) in Labuan by Caroline Rosie Jeffrey Nasah, Ang, Magdalene Chooi Hwa, Minah Japang, Goh, Say Leng

“…This has been identified as a major gap in the export marketing literature because without incorporating e-commerce into a firm's export marketing strategy, the current export marketing theories would be incomplete, and current knowledge of the determinants of export perfonnance would be biased. …”
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Shifting the national higher education landscape in facing current challenges and marketability strategies of Covid-19 pandemic era graduates by Irma Wani Othman

“…This paper discusses the shift of the National Higher Education landscape in facing the current challenges and marketability strategies of Covid-19 pandemic era graduates. …”
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Impact of environmental factors as moderator on export marketing performance in wooden furniture industry by Azaze Azizi Abdul Adis, Samsinar Md. Sidin

“…However, an investigation on the impact of marketing strategy and export performance in a single industry is lacking. …”
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Performance factors of Kopitiams in Kota Kinabalu, Sabah by Wong, Wai Yew

“…The second theory is organizational theory which consists of size and age factors. As for the marketing strategy it consists of price, promotion, place and product factors. …”
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Halal Cosmetics Repurchase Intention: The Role of Marketing in Social Media by Mohamad Isa Abd Jalil, Suddin Lada, Mohd Ashari Bakri, Zakiah Hassan

“…This research aims to study the effects of social media marketing strategies on the repurchase intention among buyers of halal cosmetics manufactured in Malaysia. …”
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Effectiveness of product advertisements made through Korean dramas within the young adults of Kota Kinabalu by Nursyuhada Seni

“…Product placements are a strategy to further promote a brand by advertising its products by being featured in movies, dramas, and even television programs such as variety shows. It is a marketing strategy where the artists use any products of a certain brand, whether they are the ambassador of the brand, or the brand is one of the sponsors for the show. …”
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Benefits of Facebook fan/brand page marketing and its influence on relationship commitment among Generation Y: Empirical evidence from Malaysia by Nor Azim Ahmad Radzi, Amran Harun, T. Ramayah, Abdul Wahid Mohd Kassim, Jaratin Lily

“…The research findings are valuable to both the theoretical and businesses adopting social media as a marketing strategy. Marketers employing the Facebook or other social media in catering and reacting to the Generation Y needs will benefit the most; securing their confidence and loyalty towards purchasing a certain brand.…”
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Assessing Brand Switching Patterns of Malaysian Pepper Exports by Jurin Gunsalam, Wong, Hock Tsen

“…Achieving this necessitates the implementation of a robust marketing strategy for pepper products, encompassing assertive publicity efforts and active participation in international trade shows.…”
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The Effect of Celebrity Endorser Attributes, Issue Involvement and Perceived Social Support on Attitude Towards Organ Donation Registration by Stephen Laison Sondoh Jr, Sharifah Nurafizah Syed Annuar, Andreas Totu, Geoffrey Harvey Tanakinjal, Rayner Alfred

“…However, the effectiveness of the marketing strategy in the non-profit context is not clear. …”
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Strategic management in the system model of the corporate enterprise organizational development by Nina Avanesova, Sulaiman Tahajuddin, Olha Hetman, Yuliia Serhiienko, Vyacheslav Makedon

“…The authors have formed a range of methodological provisions, regarding the choice of a marketing strategy by the corporate enterprise. They identified the main recourse flows within the framework of the used strategies. …”
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The Revolution of Food Delivery: How Online Food Delivery Systems are Transforming the Operation Models of Dining Enterprises by Shiqiang Yan, Sidah Idris, Hanum Rania Belfaqeeh

“…This paper categorizes research in this field into five distinct themes: customer satisfaction, customer evaluation, delivery model selection, marketing strategy, repurchase behavior, and customer attitude. …”
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Developing and promoting a highland community livelihood for sustainable tourism: The case of Kg. Bundu tuhan, Ranau, Sabah by Toh Pei Sung, Awangku Hassanal Bahar Pengiran Bagul, Justin Sentian, Ramzah Dambul

“…The most crucial is identifying existing tourism assets (both tangible and non-tangible) and converting them into profitable business which are aggravated by a glaring lack of knowledge and skills in business management and marketing strategy. This study seeks to determine existing viable tourism assets of village and to establish a conceptual framework on how to develop these assets. …”
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Religiosity And Its Consequences in Halal Food Purchasing Behaviour: An Empirical Evidence from Tarakan, Indonesia and Tawau, Malaysia by Marso, Haslinda Hasan

“…The results would benefit the industry players and policymakers to improve their marketing strategy and policy decisions of making Indonesia and Malaysia Muslim consumers be more aware and support the halal foods and products.…”
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Impacts of positive electrtonic-words-of-mouth on consumerse' continuance intention, statisfaction and brand loyalty in Islamic insurance (takaful) of generation Y by Mohd Anas Mentoh

“…Thus, the most suitable method to settle this issue is to transform Takaful's marketing strategy, and then administer the business as a brand in order to ensure that customer value can be delivered properly (King, 1991; Md Husin and Ab Rahman, 2013). …”
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