Social media influencer in advertising: the role of attractiveness, expertise and trustworthiness by Brahim Chekima, Fatima Zohra Chekima, Azaze Azizi Abdul Adis

“…The cosmetic industry has shown rapid growth worldwide and is seen as a profitable business yet highly competitive. A popular grab-attention strategy being adopted worldwide by the brand manufacturers is celebrity endorsement to improve the effectiveness of the advertisement. …”
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Developing and promoting a highland community livelihood for sustainable tourism: The case of Kg. Bundu tuhan, Ranau, Sabah by Toh Pei Sung, Awangku Hassanal Bahar Pengiran Bagul, Justin Sentian, Ramzah Dambul

“…The most crucial is identifying existing tourism assets (both tangible and non-tangible) and converting them into profitable business which are aggravated by a glaring lack of knowledge and skills in business management and marketing strategy. …”
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