Creative And Innovative Destination Branding for Penang Tourism by Jasni Dolah, Khaw, Wei Huan, Lee, Lilian Shiau Gee, Julina Ismail@Kamal

“…Historical destinations should be rebranded through the creation of brand histories, as each heritage structure has a unique backstory. To summarize, innovative destination branding strategies were used to accomplish the objective. …”
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