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  1. 1

    Effects of game-product congruence on game-players' brand attitude in mobile games: a review by Toh, Yuan Kai, Hashim, Haslinda, Abdul Aziz, Yuhanis, Ng, Siew Imm

    Published 2019
    “…Thanks to innovations in smartphone and digital gaming technologies, the use of mobile games as an advertising platform has also become a reality in recent years. …”
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    Article
  2. 2

    Effects of game-product congruence on game-players’ brand attitude in mobile games: a review by Toh, Yuan Kai, Hashim, Haslinda, Abdul Aziz, Yuhanis, Ng, Siew Imm

    Published 2019
    “…Thanks to innovations in smartphone and digital gaming technologies, the use of mobile games as an advertising platform has also become a reality in recent years. …”
    Get full text
    Article
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    Detraction in game immersion experiences in social tabletop role-playing games by Wan Jaafar, Wan Munira, Tai, Liang Kwang

    Published 2022
    “…Previous attempts to test and measure immersion cognition in social gaming has resulted in mixed results, especially in non-digital social games such as table-top role-playing games (TRPGs). …”
    Article
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    Counselling agent in online game design for excessive and addictive gaming control by Ididi, Italumeh Okpakhomhe, Hassan, Sa’adah, Abd Ghani, Abdul Azim, Mohd Ali, Norhayati

    Published 2017
    “…The issue of online game effects such as excessive play and addiction has attracted the attention of researchers, Government authorities and even stakeholders. …”
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    Article
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    On a class of simultaneous pursuit games. by Ibragimov, Gafurjan I., Satimov, Numan

    Published 2012
    “…We study the structure of optimal mixed strategies and calculate the game value.…”
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    Article
  16. 16

    An evasion game model for duopoly competition by Eslaminosratabadi, H., Salimi, M., Ibragimov, Gafurjan Ismailovich, Amini, M.

    Published 2013
    “…Based on the Bertrand and Cournot economic models, we develop an evasion game model for a duopoly market with two players competing on price and quantity. …”
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    Article
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    Microtopia land game board with AR by Shakeeb Arsalaan Bajunid, Siti Farhana Bajunid, Azman, Amira Fathini, Ramdzan, Amirul Idzham, Mohd Zainul Arifien, Ameerul Adib, Saad, Wan Zuhainis

    Published 2016
    “…Gamification or game-based learning is for capturing learner’s imagination and creativities. …”
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