The impact of green marketing strategy on the firm's performance in Malaysia by Hasan, Zuhairah, Ali, Noor Azman

“…This is a conceptual paper to study the impacts of green marketing strategy on the Malaysian certified ISO 14001 Environmental Management System firms’ performance. …”
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Marketing Strategy Of Lembaga Tabung Haji A Case Study by Hj A. Rahman, Mahfar

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An Analysis of Global Marketing Strategy for the Malaysian Wooden Furniture Industry by Yeap, Teik Bu

“…Meanwhile, Hypothesis Two suggests that size of the firm's, the firm's experiences in exporting, the decision maker's attitude, current global marketing strategy and the firms establishment can affect the firm's choice in global marketing strategy. …”
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Marketing Strategy of Lembaga Tabung Haji A Case Study by A. Rahman, Mahfar

“…It would be preceded by the historical background and operational aspects as well as marketing strategy practiced by LTH in the first part. The analysis, comments and recommendations would be covered in the second part.…”
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Nippon Paint (M) Sdn Bhd: Marketing Strategy 1998-2000 by Lee, Francis Kim Sun

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Marketing strategies for internationalization in China’s higher education: an ally or barrier for sustainable development? by Zhou, Lei, Alam, Gazi Mahabubul, Rasdi, Roziah Mohd

“…The findings revealed that many internationalization marketing strategies may not survive well into the long term, and greater attention should be paid to enhancing the quality of international students and the quality of education they receive, as well as a sustainable higher education system. …”

The influences of religious attributes of halal products on export marketing strategy: preliminary findings by Hassan, Hazlinda, Bojei, Jamil

“…As Islamic values are attached to products, the religious attributes of halal products are expected to play a role in influencing the implementation of the export marketing strategy. Based on face-to-face interviews with the experts from Mufti, HDC and MATRADE office, and also halal food exporters, the qualitative findings have revealed two main dimensions of halal product attributes and seven emerged themes on the export marketing strategies. …”
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Modelling the relationship between green marketing strategies and performance outcomes for business sustainability by Hasan, Zuhairah, Ali, Noor Azman

“…Management implications to re-orient their marketing strategies are discussed.…”
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Employment of relationship marketing strategies for enhancing customer satisfaction in Malaysian private hospitals by Lau, C. C., Ahmad, M. I.

“…This study examined the extent to which relationship marketing strategies are used to improve customer satisfaction and maintain customer loyalty. …”
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Application of rhetoric in the Malay-language scholarly books as a product marketing strategy by Mohd Asri, Nurul Fadzlin, Sha’ri, Sharil Nizam, Kamaruddin, Rohaidah, Hamzah, Zaitul Azma Zainon, Che Rodi, Rozita

“…Rhetoric in the writing of scholarly books published by publishers in public universities and government institutions or the Majlis Penerbitan Ilmiah Malaysia (MAPIM) is a marketing strategy used upon the society, but is not known to the public. …”

Globalization and consumer behavior: global marketing strategies implication - homogeneity and heterogeneity (Preliminary Study) by Nezakati, Hossein, Akhoundi, Maryam

“…This research aims to explore consumer behavior and their responses to possible effects of globalization, resulting in adopting different global marketing strategies in an Asian country particularly Malaysia which is so different of European ones, especially, in terms of cultural aspects. …”
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Marketing strategies to improve the sales of bakery products of small-medium enterprise (SMEs) in Malaysia by Kiumarsi, Seraj, Jayaraman, Krishnaswamy, Mohd Isa, Salmi, Varastegani, Asra

“…The case analysis and its findings reveal that SMEs have unstructured marketing strategies and needs enhancements in the areas of packaging, value add to the bakery products, focus on promotion and appropriate advertising strategies. …”
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Influences of tourist motivation on CBT marketing strategies: case study of Kilim Geopark, Langkawi by Mohammad Afandi, Syamsul Herman, Ramachandran, Sridar, Shuib, Ahmad, Zameli, Nurul Hikmah, Matthew, Nitanan Koshy, Sapari, Mohamad Safee

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Moderating role of quality governance between green marketing strategies and organizational performance in Malaysia by Hasan, Zuhairah

“…The main purpose of this study is to investigate the impact of green marketing strategies on organizational performance. This research empirically examines the green marketing strategies practices by the ISO 14001 Environmental Management System certified firms in Malaysia. …”
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Perceived performance of wood furniture small medium enterprises on innovative marketing strategies in Nigeria by Adamu, Umar Garba, Hussin, Siti Rahayu, Ismail, Noor Azlin

“…Lack of innovative marketing strategy is one of the most common issues faced by small and medium-sized companies. …”
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The best practice of marketing strategies for the Malaysian business event industry from experts' perspective by Mohd Nasir, Hazira, Alagas, Elangkovan Narayanan, Amin, Muslim, Zamzuri, Norol Hamiza, Mohd Zairul, Mohd

“…Purpose: This paper aims to explore the best practices in marketing strategies for the Malaysian business event industry. …”

Decision-making analysis using arduino-based Electroencephalography (EEG): an exploratory study for marketing strategy by Yazid, Ahmad Faiz, Mohd, Siti Munirah, Ali Khan, Abdul Razzak Khan Rustum, Kamarudin, Shafinah, Mohamad Jan, Nurhidaya

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Customers perception of credit card marketing strategies and its relationship with credit card usage among Malaysians by Kassim, Salina, Hussin, Siti Rahayu, Jamal, NurAien

“…This study aims to explore the impact of marketing strategies undertaken by the credit card providers on credit card usage. …”
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Partial test of social marketing strategy on smallholder farmers flood preparedness behavior in East Coast Malaysia by Muhammad Gazali, Umar, Man, Norsida, Abdullah, Amin Mahir, Mohd Nawi, Nolila, Abd. Latif, Ismail

“…It is recommended that government should include social marketing strategies in its design of policies and programs on flood preparedness in the future.…”
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Measuring market orientation, innovative marketing strategies and performance: evidence from the Malaysian agro-food manufacturers by Kamarulzaman, Nitty Hirawaty, Khairuddin, Nurul Hasyima, Hashim, Haslinda, Hussin, Siti Rahayu

“…Purpose - This paper aims to investigate the relationship between market orientation and innovative marketing strategies and the effect of innovative marketing strategies on the performance of agro-food manufacturers. …”