Analyzing the impromptu speech style of a job-hunting reality TV show host: a case study of "It's You" by He, Jingfan, Gao, Biao, Razi, Aishah Hj Mohammad

Effects of game-product congruence on game-players' brand attitude in mobile games: a review by Toh, Yuan Kai, Hashim, Haslinda, Abdul Aziz, Yuhanis, Ng, Siew Imm

“…In the era of digital technology, product placements are no longer restricted to traditional entertainment medium such as reality TV shows or movies. Thanks to innovations in smartphone and digital gaming technologies, the use of mobile games as an advertising platform has also become a reality in recent years. …”
Get full text

Effects of game-product congruence on game-players’ brand attitude in mobile games: a review by Toh, Yuan Kai, Hashim, Haslinda, Abdul Aziz, Yuhanis, Ng, Siew Imm

“…In the era of digital technology, product placements are no longer restricted to traditional entertainment medium such as reality TV shows or movies. Thanks to innovations in smartphone and digital gaming technologies, the use of mobile games as an advertising platform has also become a reality in recent years. …”
Get full text