Continuous line bezel correction with rotatable orientation screen in improving collaborative drawing on the multi-mobile system by Ong, Beng Liang

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Engaging users using movie mobile advertising: technology acceptance and purchase intention by Abu Bakar, Mohd Syuhaidi, Bidin, Rosmiza

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Design metaphor to improve interface usability for paddy farmers in Malaysia using user-centered approach by Jamalai @ Jamali, Siti Nurliana, Admodisastro, Novia Indriaty, Kamaruddin, Azrina, Hassan, Sa'adah, Din, Jamilah

“…This study reveals design metaphor issues for paddy farmer population in agriculture domain in Malaysia. …”
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Influence of behavioral factors on mobile phone usage among fishermen: the case of Pangkor Island fishermen by Ramli, Siti Aisyah, Omar, Siti Zobidah, Bolong, Jusang, Alby, Jeffrey Lawrence D'Silva, Mohamed Shaffril, Hayrol Azril

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Augmented reality mobile application co-design experience: delineating the nuances from the lens of a system developer by Md. Khambari, Mas Nida, Mohamad Rofie, Fadzil Saleh

Impact of mobile social media advertising and role of culture on brand equity among Gen-Y consumers in the United Arab Emirates by Al Kindi, Majed Zamil Hatem

“…The purpose of this quantitative study of mobile social media advertising and/or marketers on brand equity in the United Arab Emirates is to determine successful strategies to engage Generation-Y on mobile social media, The choice of mobile social media advertising is because, at the time of this study, there has not been any systematic advertising technology model available for mobile social media in UAE. …”
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The effects of corporate reputation on the competiveness of Malaysian telecommunication service providers by Awang, Zainudin, Jusoff, Kamaruzaman

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