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An exploratory study of the relationships between advertising appeals, spending tendency, perceived social status and materialism on perfume purchasing behavior
Published 2011“…A total of 120 respondents were collected in Berjaya Megamall Kuantan, Pahang, Malaysia. The findings of the study revealed that those respondents who willing to spend money on perfume product had high level of advertising appeals, perceive social status, materialism and moderate level of tendency to spend. …”
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Consumption values, attitudes towards technology and moderating effects of cultural perspective on mobile phone replacement behaviour among Y generation
Published 2017“…A multi-stage sampling method was used and the sample comprising of 500 consumers were obtained from Mid Valley Megamall, Berjaya Times Square Shopping Centre, Kuala Lumpur Convention Centre and Cheras Leisure Mall. …”
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Mediating effects of shopping orientations and moderating effects of gender on relationships between personal factors and repatronage behavioural intention
Published 2014“…A quota sampling was used to gather the data of 600 adult apparel shoppers from five shopping malls, namely, Berjaya Time Square, The Mines, Sunway Pyramid, Mid Valley Megamall and 1 Utama located in the Klang Valley in Malaysia. …”
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Thesis