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Transforming traditional Malaysian songket into contemporary songket for broader apparel usage
Published 2007“…As such, there is a need to transform the existing traditional Malaysian songket into an innovative product for broader apparel usage. …”
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Conspicuous consumption: an analysis of Finnish and Malaysian luxury good consumers
Published 2008“…The concept of conspicuous consumption has existed for as long as man has walked on earth with human beings showing their status with apparel and accessories. …”
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The Effect Of Online Business Resources And Capabilities On Business Performance In Malaysian Fashion Industry
Published 2022“…Using a purposive sampling technique, data was obtained from 98 online business in Malaysian fashion industry, including apparel, footwear and accessories sectors. The data was analysed using Partial Least Squares structural equation modelling (PLS-SEM). …”
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Thesis