My years with Xerox : the billions nobody wanted/ by 377167 Dessauer, John H.

The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses / by Ries, Eric, 1978-

“…They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. …”