Buy Now : Creative Marketing that Gets Customers to Respond to You and Your Product / by Cesari, Rick, 1956-, author 525374, Lynch, Ron, 1966-, author 525375, Kelly, Tom, 1950- author 569504

“…Find out how to use direct response to create a "self-funding "marketing campaign Learn the techniques to building offers that will get people to respond to your products Use "high touch" direct response marketing to build brand equity and drive sales at retail Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else Buy Now! …”