HOW TO LEAD A VALUES-BASED PROFESSIONAL SERVICES FIRM : 3 Keys to Unlock Purpose and Profit / by Scales, Don author 632944, Biderman-Gross, Fran author 632945

“…Professional services firm that consistently deliver on their brand values, such as ad agency R/GA and consultancy Accenture, achieve spectacular growth. …”

How to Market to People Not Like You : "Know It or Blow It" Rules for Reaching Diverse Customers / by McDonald, Kelly, 1961-, author 634645

“…Reach unfamiliar new market segments with your products Learn how to engage micro-segmented customer groups Author's company was named one of the top ad agencies in the US by Ad Age Find out How to Market to People Not Like You, understand the needs and values that distinguish diverse customers, and reach their hearts, minds, and wallets…”

Instructor's Manual to accompany : Introduction to Advertising and Promotions An Integrated Marketing Communications Perspective / by Belch, George E. (George Edward), 1951-, author 460649, Belch, Michael A., author 196297

“…Chapter 1 An Introduction to Integrated Marketing Communications -- Chapter 2 The Role of Advertising and Promotion in the Marketing Process -- Chapter 3 Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication Organizations -- Chapter 4 Perspectives on Consumer Behavior -- Chapter 5 The Communications Process -- Chapter 6 Source, Message and Channel Factors -- Chapter 7 Establishing Objectives and Budgeting for the Promotional Program -- Chapter 8 Creative Strategy: Planning and Development -- Chapter 9 Creative Strategy: Implementation and Evaluation -- Chapter 10 Media Planning and Strategy -- Chapter 11 Evaluation of Broadcast Media -- Chapter 12 Evaluation of Print Media -- Chapter 13 Support Media -- Chapter 14 Direct Marketing and Marketing on the Internet -- Chapter 15 Sales Promotion -- Chapter 16 Public Relations, Publicity, and Corporate Advertising -- Chapter 17 Personal Selling -- Chapter 18 Measuring the Effectiveness of the Promotional Program -- Chapter 19 Business to Business Communications -- Chapter 20 International Advertising and Promotion -- Chapter 21 Regulation of Advertising and Promotion -- Chapter 22 Evaluating the Social, Ethical, and Economic Aspects of Advertising.…”

Test Bank to accompany : Inroduction to Advertising and Promotion An Integrated Marketing Communications Perspective / by Belch, George E. (George Edward), 1951-, author 460649, Belch, Michael A., author 196297

Advertising and Promotion : AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE / by Belch, George E., (George Edward), 1951-, author 460649, Belch, Michael A., author 196297