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Gender differences in instagram hashtag use
Published 2018“…This article draws on two theories—uses and gratification and the James–Lange theory of emotion—to investigate gender differences in Instagram hashtag use. The study content analyzes 1,382 Instagram posts with the hashtag #Malaysianfood and categorizes them as informative/emotional and positive/negative. …”
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Gender preferences and Instagram hashtag usage on #Malaysianfood
Published 2015“…Launched in October 2010, Instagram has become one of the popular mobile based photo-sharing platforms. …”
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Media Sosial dan Instagram Menurut Islam
Published 2019“…Berdasarkan analisis kajian, terdapat empat tajuk yang dikupas, iaitu peranan instagram dalam Islam, kesan positif dan negatif dalam kalangan masyarakat, penerimaan media sosial dan instagram dalam Islam dan terakhir sekali isu dan cabaran media sosial dan instagram di Malaysia.…”
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The influence of instagram influencers’ activity on green consumption behavior
Published 2021“…Social media, particularly Instagram, play a major role in increasing awareness and promoting environmentally friendly behaviour. …”
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Students’ perceptions and attitudes on instagram as an English language writing learning tool
Published 2021“…The purpose of this study is to investigate the students’ perceptions and attitudes on Instagram as an English language writing learning tool. …”
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Instagram marketing: a content analysis of top Malaysian restaurant brands
Published 2015“…Only seven of the ten restaurants have an Instagram account and the results suggest that early adoption may not lead into early implementation. …”
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A content analysis on theme parks post on instagram in the time of COVID-19 Pandemic
Published 2021“…Therefore, this study adds limited literature on Instagram and Visual Content Analysis during crisis and risk. …”
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A review of purchase intention on instagram among Universiti Teknologi Malaysia local undergraduates’ students
Published 2021“…The aim of this study to identify the conceptual framework of purchase intention on Instagram among local undergraduates’ students of Universiti Teknologi Malaysia (UTM). …”
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The implementation of social media marketing strategies to increase brand awareness and engagement behaviour of a private college
Published 2021“…The engagement behaviour of the college Instagram was also improved. The implementation of social media marketing in this study had improved the college’s Instagram performance and its brand awareness as there are hundreds of people visited the Instagram profile as well as followed the account.…”
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The mediating effect of brand image between electronic word of mouth and purchase intention in social media
Published 2016“…Instagram is one of the fast growing social media platform, however studies related to the consumers’ purchasing behavior involving Instagram particularly in the Malaysian context is less emphasized. …”
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The mediating effect of perceived diagnosticity on ewom elements and restaurant selection intention
Published 2022“…The findings of this study could assist restaurant operators in understanding their customers’ needs so that these customers will spread a positive eWOM via Instagram.…”
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A case study of social media addiction among Malaysians
Published 2020“…Social media such as Facebook, Twitter, and Instagram are nowadays a common medium of communication which is often the choice of every segment of society from different age levels. …”
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The influence of tourism on commercial gentrification in Jonker Street, Melaka
Published 2022“…This research is a qualitative where in depth interview, observation and Instagram survey are use and also secondary data to develop the themes for the findings. …”
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Understanding The Online Social Networking Behavior and influence towards academic performance: an exploration of the literature
Published 2015“…Online Social Networking sites (ONSs) such as Facebook, Twitter, You Tube, Instagram, Keek and others are member based internet communities that allow users to connect and share their profile information, pictures and videos to communicate with their online members. …”
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Learning through social media: students' perception
Published 2017“…Results found that Facebook is the most popular social media followed by Whatsapp and Instagram. Regardless of gender, students correspond with the idea of social media usage in learning. …”
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The impact of new means of communication on public relations within government institutions.
Published 2023“…Among the various new communication channels, Instagram emerged as one of the most widely utilized platforms within government institutions. …”
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Exploring the impact of social media marketing on customer acquisition for a graphic design firm.
Published 2023“…The utilization of social media platforms as essential instruments for business promotion has led to the widespread implementation of methods such as influencer marketing and paid promotions on platforms such as Instagram and Facebook, with the primary objective of acquiring customers. …”
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Information security awareness model in social networking for teenagers
Published 2015“…Social networking services such as Facebook, Twitter, Instagram and WeChat has become very popular among teenagers. …”
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19
An integrated text-based hybrid RNN-CNN model for toxic comment classification.
Published 2023“…Forum and social media especially Facebook, Instagram and Twitter play a vital role in the communication and become the pivotal role in expressing feelings and opinions toward certain posts and news through leaving a comment and review. …”
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Social media in learning: insights of high schools
Published 2017“…The results showed that Facebook, Whatsapp and Instagram were the most popular social media. The average use per day was 2 hours. …”
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