Internal marketing in the Malaysian telecommunication industry by Md. Yusof, Ainan, Baharun, Rohaizat

Get full text

The impact of internal marketing on customer orientation in the banking industry by Yusuf, G. O., Chin, T. A., Dawei, Z., Xiuli, H., Choon, T. L.

“…The connectivity between internal marketing and customer orientation especially in a banking industry cannot be over emphasized. …”

The effects of internal marketing on customer orientation in Nigerian banking industry by Gafar, Olanrewaju Yusuf, Indasukati, Indasukati, Thoo, Ai Chin

“…In other words, the paper finds that internal marketing has significant impact on customer orientation. …”

A review of the relationship between internal marketing and customer orientation by Yusuf, G. O., Chin, T. A., Dawei, Z., Xiuli, H., Choon, T. L.

“…The role of internal marketing on customer orientation especially in service industry such as banking cannot be over emphasized. …”

Internal marketing practices and customer orientation of employees in Nigeria banking sector by Yusuf, G. O., Sukati, I., Andenyang, I.

“…The present paper is primarily aimed at determining the influence of internal marketing (IM) on customer orientation (CO) of Nigerian banks’ employees. …”

International market entry mode choices by Malaysian construction firms using multinomial regression model by Mat Isa, Che Maznah, Mohd. Saman, Hamidah, Mohd. Nasir, Siti Rashidah, Preece, Christopher Nigel

“…International market entry strategies involve three major decisions: which market to enter (entry location), when to enter the selected location (entry timing) and how to enter (entry mode). …”

The mediating roles of personality and job satisfaction on internal marketing and customer orientation in the Nigerian Banking Industry by Yusuf, Gafar Olanrewaju

“…Results showed direct significant relationships between internal marketing and employee personality factors; internal marketing and customer orientation; employee personality and customer orientation; as well as internal marketing and job satisfaction. …”
Get full text

Development of entry location, entry timing and entry mode decision model for construction firms in international markets by Preece, Christopher Nigel, Mat Isa, Che Maznah, Mohd. Saman, Hamidah, Che Ibrahim, Che Khairil

“…The international market expansion process involves a combination of many strategic entry decisions. …”

Development of entry location, entry timing and entry mode decision model for construction firms in international markets by Preece, C. N., Mat Isa, C. M., Saman, H. M., Che Ibrahim, C. K.

“…The international market expansion process involves a combination of many strategic entry decisions. …”

Investigating the mediating role of market orientation between internal marketing and the development of entrepreneurial orientation within private sports clubs by Mansouri, Hossein, Boroujerdi, Saeed Sadeghi, Polonsky, Michael, Md. Husin, Maizaitulaidawati, Seydi, Mehdi

“…Purpose: This study examines the role of market orientation in the relationship between internal marketing and entrepreneurial orientation within private sports clubs. …”
Get full text

The impact of internal marketing practices on employees' job satisfaction during the COVID-19 pandemic: the case of the Saudi Arabian banking sector by Almaslukh, Faisal Mohammed O., Khalid, Haliyana, Sahi, Alaa Mahdi

“…The current research contributes to the understanding of the broad role played by internal marketing practices in maintaining the job satisfaction of banking sector employees, during and possibly after the COVID-19 pandemic.…”
Get full text

International students choice criteria for selection of higher learning in Malaysian private universities by Baharun, Rohaizat, Awang, Zubaidah, Padlee, Siti Falinda

“…Based on an extensive review of both the education services and international marketing, a series of in-depth interviews generated many of the choice criteria. …”

New venture resources, international entrepreneurial capability and performance of Malaysian Halal international new ventures by Roudini, Azizallah

“…In this vein, IP has been affected by International Marketing Capability (IMC), Innovation and Risk-taking Capability (IRC), and new venture resources (TK and MK), while International Networking Capability (INC) has not provided the mediation role in the relationship between new venture resources and IP. …”
Get full text

Exploring the co-creation of small and medium enterprises, and service providers enabled by digital interactive platforms for internationalization: a case study in Malaysia by Mohamad, Azlina, Mohd. Rizal, Adriana, Kamarudin, Suzilawati, Sahimi, Musli

“…The government has supported their development through service providers and has encouraged them to participate in the international market. Despite its importance and the encouragement from the government, participation in the international market is low and studies have shown that SMEs struggle to overcome barriers to internationalization. …”
Get full text

An Investigation On Iranian Students’ Weaknessess In Spoken English by Iran ., R. Dolati, Seliman, Salbiah

“…Non-English speakers have no choice but to learn English in order to survive in an international market and in an education institution, in particular. …”
Get full text

A review of commercialization tools: university incubators and technology parks by Jamil, Farhan, Ismail, Kamariah, Mahmood, Nasir

“…During review, it come to surface that property development, networking with local and international markets, research and development, proximity to university, firm’s clustering, provision of advanced equipments, managerial support, faculty and students, and institutional reputation are the most important elements of university incubators and technology parks to promote commercialization. …”

Determination of SME’s internationalization in Malaysian context by Foghani, Sara, Mahadi, Batiah, Mohammadi, Parisa

“…Practically, the present study benefits policymakers and the government in developing countries to outline the suitable policies and frameworks to produce more SMEs that are capable to exploit the international markets.…”
Get full text

The usage of empty fruit bunch and palm pressed fiber as substrates for the cultivation of pleurotus ostreatus by Mohd. Tabi, Amal Nafissa, Ahmad Zakil, Fathie, Mohd. Fauzai, Wan Nur Fauzan, Ali, Noorhalieza, Hassan, Onn

“…At present Malaysia is the largest exporter of palm oil in the international market. In the process of extraction of palm oil from oil palm fruit, biomass materials such as palm empty fruit bunch (EFB) and palm pressed fibre (PPF) are generated as waste products. …”
Get full text

Influential barriers of customer relationship management implementation by Kavosh, Kamyar, Abdul Hamid, Abu Bakar, Ahmad Anuar, Melati, Abdul Rasid, Siti Zaleha

“…The automobile industry has been chosen since it is a strategic and crucial industry in Iran and the investigated companies plan to penetrate in the international markets. The researcher has conducted several in-depth interviews and observations. …”

The usage of empty fruit bunch (EFB) and palm pressed fibre (PPF) as substrates for the cultivation of pleurotus ostreatus by Mohd Tabi, Amal Nafissa, Ahmad Zakil, Fathie, Mohd Fauzai, Wan Nur Fauzan, Ali, Noorhalieza, Hassan, Onn

“…At present Malaysia is the largest exporter of palm oil in the international market. In the process of extraction of palm oil from oil palm fruit, biomass materials such as palm empty fruit bunch (EFB) and palm pressed fibre (PPF) are generated as waste products. …”
Get full text